Innovative Marketing

ISSN 1814-2427 (print), 1816-6326 (online)
Publisher LLC “Consulting Publishing Company “Business Perspectives”
Issued from August 2005
Innovative Marketing

Journal supports open-access (hybrid).

The journal focuses on the results of scientific researches, concerning utilization of innovative marketing instruments, their nature, varieties, functions, efficiency, etc. It also analyzes the crucial issues of market demand and supply imbalances, prices prediction, and forecasting, organization of R&D for the innovative products and services, advertising and PR-management. The privilege of publication is given to the original, conceptually new and contemporary manuscripts, which are devoted to the critical analysis of marketing, overview of new marketing tendencies, innovative techniques of marketing, including psychology methods and so on. The target audience of the journal includes researchers, scholars, lecturers, students, and practitioners. It is published quarterly in Ukraine.

Key topics:

  • State policy in the sphere of innovations and innovative marketing;
  • Innovations in forms, methods and tools of marketing;
  • Innovation management in companies;
  • Company staff`s stimulation for marketing innovations development;
  • Corporate governance and social responsibility;
  • Corporate culture and innovative marketing;
  • Property rights for innovations and inventions;
  • Econometric methods and modeling in innovative marketing;
  • “Know-how” technologies in innovative marketing;
  • Big Data analysis and innovative marketing.

Subject Area – Business, Management and Accounting. Subject Category – Marketing; Management of Technology and Innovation.

Subject Area – Decision Sciences. Subject Category – Information Systems and Management.

Submission guidelines

Please send a soft copy of your manuscript as an MS Word .doc file (all versions accepted) and filled Cover letter form to the following e-mail:
Editorial Assistant -



Luiz Moutinho

Professor, BA, MA, Ph.D., FCIM, Visiting Professor of Marketing, Suffolk Business School, University of Suffolk, England. Adjunct Professor of Marketing, Graduate School of Business, University of the South Pacific, Fiji. Visiting Professor of Marketing, Universidade Europeia and the Marketing School, Portugal.

Petro Pererva

Doctor of Economics, Professor, Dean of Economics Faculty of National Technical University “Kharkiv Polytechnic Institute”, Honorary Doctor of University of Miskolc (Hungary), Academic of Academy of Economic Sciences of Ukraine.

Advising Editors

James Munch

Professor, Chair of the Marketing Department, Wright State University, USA.

Patrick Poon

Associate Professor, Department of Marketing and International Business, Lingnan University, Hong Kong. Adjunct Chair Professor of Marketing, School of Business, Northeast Normal University, China.
ResearcherID: D-2487-2018

Editorial Board

Svetlana Agadzhanova

Ph.D., Associate Professor, Head of Department of Cybernetics and Informatics. Head of Distance Learning Center of Sumy NAU, Ukraine.

Djamchid Assadi

Ph.D., Professor, Researcher and Speaker, Groupe ESC Dijon-Bourgogne (French Institution), France.

Eric N. Berkowitz

Ph.D., Professor of Marketing, School of Management, The University of Massachusetts, USA.

Olena Bilovodska

Ph.D., Associate Professor of the Department of Marketing and Management of Innovative Activity, Sumy State University, Ukraine.

Joël Bree

Doctor in Management Science (specialized in Marketing). Professor at the University of Caen Normandy and at the ESSCA School of Management (Normandy, France). Past-President of the AFM (French Marketing Association), France.
ResearcherID: B-3755-2018

Manfred Bruhn

Professor for Business Administration and Marketing, School of Economics and Business Management, University of Basel (Switzerland); Honorary Professor at Technical University of Munich, Germany.

William J. Carner

Professor, William Gordon Buckner Endowed Chair in Business, Westminster College, Fulton, Missouri, USA.

Rene Y. Darmon

Emeritus Professor, Department of Marketing, ESSEC Business School, France.

Paulo Faustino

Ph.D., Porto University, Polytechnic Leiria Institute and School of Mass Media of Lisbon, Portugal.

Nikos Kalogeras

Dr., Assistant Professor, Marketing & Consumer Behaviour Group, Deptartment of Social Sciences, Wageningen University, the Netherlands.

Fahri Karakaya

Ph.D., Professor Emeritus, Department of Management & Marketing, University of Massachusetts Dartmouth, Dartmouth, USA.

Peter Kenning

Dr., Professor, Heinrich-Heine-University Dusseldorf, Germany.

Philip J. Kitchen

Ph.D., Professor of Marketing at the Business School, University of Salford, Salford, UK.

Trina Larsen Andras

Professor and Head of Marketing at the LeBow College of Business at Drexel University in Philadlephia, USA.

Grzegorz Mazurek

Ph.D., Professor of Marketing, Kozminski University, Poland.
ResearcherID: P-4258-2015

Mercedes Medina

Associate Professor at the School of Communication, Media Management Department, University of Navarra, Spain.
ResearcherID: H-2233-2015

Jose-Luis Munuera-Aleman

Professor of Marketing, Faculty of Economics and Business, University of Murcia, Spain.

Marc Oliver Opresnik

Dr., Professor, Distinguished Professor and Chair of Marketing and Management, Member of the Board of Directors, Member of the Academic Advisory Board SGMI Management Institute St. Gallen, Switzerland.
ResearcherID: B-2294-2018

Philemon Oyewole

Ph.D., Department of Marketing, School of Business, Howard University, USA.
ResearcherID: B-5812-2018

Olha Prokopenko

Ph.D., Professor at the Marketing and Entrepreneurship Department, University of Bielsko-Biala (Poland); Business Project Coordinator at Merrit Group (Poland).
ResearcherID: C-4974-2018

Dr. Rajagopal

Professor of Marketing, Monterrey Institute of Technology and Higher Education (ITSM), Mexico.
ResearcherID: P-4201-2016

W. Glen Riecken

Ph.D.,Visiting Professor of Marketing, Department of Marketing and Supply Chain Management, College of Charleston, USA.

Ahmed S. Shaalan

Ph.D., Dr., Lecturer in Marketing at Hull University Business School (HUBS), UK. He holds a BSc degree from Tanta University Faculty of Commerce, Egypt, and a PhD from Hull University Business School, where he also earned his master degree.

Mohammad Shamsuddoha

Professor, Dr., University of Chittagong, Bangladesh; Curtin University, Australia.

Steven R. Shook

Ph.D., PCM, Associate Professor of Marketing; Editor of the Journal of Forest Products Business Research, Department of Business, College of Business and Economics, University of Idaho, USA.
ResearcherID: B-3074-2018

William Robert Smith, Jr.

Ph.D., PCM, Professor of Marketing, The Graziadio School of Business and Management, Pepperdine University, USA.

George S. Spais

Ph.D., Adjunct Faculty Member, Hellenic Open University, Greece.
ResearcherID: C-9226-2012

John L. Stanton

Dr., Professor, Food Marketing Department, Saint Joseph’s University, USA.

Ankur Srivastava

Assistant Professor, Marketing and Strategy, IBS Business School, IFHE University, Hyderabad, Telangana, India.

Leonid Taraniuk

D.Sc. (Economy), Professor of Economics and Business Administration Department of Sumy State University, Ukraine.
ResearcherID: B-2314-2018

Francis M. Ulgado

Associate Professor of International Marketing, CIBER Faculty Research Director, Georgia Institute of Technology, DuPree College of Management, USA.

Regina Virvilaite

Professor, Department of Marketing, School of Economics and Business, Kaunas University of Technology, Lithuania.
ResearcherID: D-6262-2018

James J. Ward

DBA, Professor of Marketing, Department of Marketing, National University of Ireland, Ireland.

David Wilemon

Director, Cowboy Bank of Texas, Professor Emeritus of Innovation and Entrepreneurial Management, Syracuse University, USA.

Ricky Wilke

Ph.D., Head of the Marketing Department, Copenhagen Business School, Denmark.

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The journal “Innovative Marketing” ISSN (print) 1814-2427, ISSN (online) 1816-6326 was founded by LLC “CPC “Business Perspectives” (Sumy, Ukraine) in 2005 and registered by Ministry of Justice of Ukraine (No. КВ 10164 from August 1, 2015). The journal publishes quarterly in English, Sumy, Ukraine.

Starting March 2017, the journal started to support open-access (hybrid).

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Editors of the Journal “Innovative Marketing”:
Luiz Moutinho (Professor, BA, MA, Ph.D., FCIM, Visiting Professor of Marketing, Suffolk Business School, University of Suffolk, England. Adjunct Professor of Marketing, Graduate School of Business, University of the South Pacific, Fiji. Visiting Professor of Marketing, UniversidadeEuropeia and the Marketing School, Portugal)
Petro Pererva (Doctor of Economics, Professor, Dean of Economics Faculty of National Technical University “Kharkiv Polytechnic Institute”, Honorary Doctor of University of Miskolc (Hungary), Academic of Academy of Economic Sciences of Ukraine)

To contact the Publisher:
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postal address: Hryhorii Skovoroda lane, 10, Sumy 40022, Ukraine

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Paper Submission Guidelines
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Number of articles published in “Innovative Marketing” journal:

2006 – 60
2007 – 37
2008 – 37
2009 – 37
2010 – 40
2011 – 42
2012 – 33
2013 – 21
2014 – 24
2015 – 11
2016 – 12
2017 – 20


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In order to enhance the publishing opportunities for authors from low-income countries, the Publishing Company provides a system of partial compensation of Article Processing Charges. The Publisher also offers personal discounts for some authors from these countries. In such cases the author should apply to the Publisher with a fully substantiated request concerning both discounts for APC or for a free publication. Such an application is considered in each case individually.

Double-dipping Policy
“Innovative Marketing” Journal addresses double-dipping and subscription price for each year is calculated depending on the number of open-access articles published in the journal during previous years.

13 volumes and 46 issues