Issue #4 (Volume 5 2009)
Articles
10
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Drivers for the adoption of relationship selling behaviors among B2B sales staff in the GCC
Ahmed El Bayaa , Robert Goedegebuure , Stephanie Jones -
Diffusion of innovation in Asia: a study of Internet banking in Thailand and India
Sirion Chaipoopirutana , Howard Combs , Yuttapong Chatchawanwan , Vikrant Vij -
Tourism, culture and e-services: evaluation of e-services packages
Frank Bruinsma , Karima Kourtit , Peter Nijkamp -
Forecasting of principal directions of Ukrainian insurance market development based on German insurance market indices
Olha Kozmenko , Olha Merenkova , Anton Boyko , Hanna Kravchuk -
Comparing online and mail survey methods in a sample of chief marketing officers
Dmitri G. Markovitch -
Role of individual self-concept and brand personality congruence in determining brand choice
Arpita Khare , Meenakshi Handa
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Influence of the perception of different types of store brands on consumer typologies and satisfaction levels
Carmen Abril , Diana Gavilan , Maria Avello -
Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil
Melby Karina Zuniga Huertas , Marcos Cortez Campomar -
Consumer protection in market transactions in Nigeria
Anayo D. Nkamnebe , Edwin Idoko , S.E. Kalu
