Hai Vo Thanh

Finding the factors associated with the intention to buy apartments is essential for real estate enterprises. This study applies an extended theory of planned behavior (TPB) to explore Vietnamese consumers’ intentions to purchase flats. Besides the structure of the TPB, other determinants relevant to the research context were identified by reviewing the literature. The convenience sampling technique was used to collect 512 responses using the questionnaire. The covariance-based structural equation modeling was applied to test the measurement and structural models. The results revealed that perceived behavioral control was the most critical determinant of purchase intention, followed by financial factors, attitude toward a behavior, apartment features, and subjective norms. In addition, project facilities, perceived risk, financial factors, and apartment features indirectly affect purchase intention through attitude toward a behavior. Meanwhile, the relationship between project facilities and perceived risk with purchase intention is not statistically significant. Thus, attitude toward a behavior is essential in enhancing the consumers’ apartment purchase intention at this stage. The study implements a suitable model to analyze the intention to purchase apartments in a developing country by extending TPB.

Acknowledgment
This study was carried out within the framework of the doctoral thesis subject to Decision No. 4287/QD-ĐHDT dated 30/10/2020 of Duy Tan University, Vietnam. The authors would like to thank the reviewers and the editor-in-chief for helping to prepare this study.

Type of the article: Research Article

Abstract
This study aims to explore the relationship between corporate social responsibility and employee loyalty, specifically examining the mediating roles of person–organization fit, organizational trust, corporate image, and employee satisfaction. A quantitative survey was conducted from December 2023 to June 2024 among 479 full-time employees at science and technology enterprises in Hanoi, Vietnam. Data were analyzed using partial least squares structural equation modeling, employing a two-stage approach to evaluate corporate social responsibility as a higher-order construct.
The results support that corporate social responsibility is positively associated with person–organization fit, organizational trust, corporate image, and employee satisfaction. In turn, employee loyalty is linked to these four factors. Additionally, the study confirms the existence of indirect effects of corporate social responsibility on employee loyalty via mediating variables. This paper integrates social exchange theory, social identity theory, stakeholder theory, responsible innovation, and the triple bottom line framework into a research model. Moreover, by integrating innovation into corporate social responsibility, this study suggests that it serves as a pillar for enhancing sustainable competitive advantage in the high-tech sector.

Acknowledgments
Ha Hai Giang was funded by the Master, Ph.D. Scholarship Programme of Vingroup Innovation Foundation (VINIF), code VINIF.2023.TS.026.