Issue #1 (Volume 3 2007)
Articles
8
-
A Conceptual View of Branding for Services
J. Charlene Davis -
The Various Brands in the Optimal Product Line vs. the Optimal Single Product
Gila E. Fruchter , Ariel Fligler -
Branding at a Corporate Management Level
Karin Tollin -
Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China
Mammy M. Helou , Ian N. Caddy -
Effect of Unfairness on Customer Satisfaction: New Insights into Customer Retention
Takuro Yoda , Toshikazu Kumakura -
Marketing Airline Services in Malaysia: A Consumer Satisfaction Orientation Approach
Philemon Oyewole , Muthulakshmi Sankaran , Pravat Choudhury
-
Mobile Games as an Advertising Medium: Towards a New Research Agenda
Jari Salo , Heikki Karjaluoto -
Food Marketing and Obesity: A Public Policy and Channels Perspective
Sylvain Charlebois , Robert D. Tamilia , JoAnne Labrecque
