Issue #1 (Volume 2 2006)
Articles
8
-
A Cognitive Creative Approach to Marketing Management
Tore Kristensen -
Don't be Fooled: Profits Result from Being Innovative and Meeting Consumers' Need for Convenience
Kenneth C. Herbst , John L. Stanton , Gillian A. Armstrong -
Vignette Development: An Exposition and Illustration
Nicholas J. Ashill , Ugur Yavas -
A Road Map towards Customer Satisfaction
Ofer Zwikael -
Analyzing ‘Spooky Action at a Distance' Concerning Brand Logos
Robert Schorn , Gottfried Tappeiner , Janette Walde
