Issue #1 (Volume 21 2025)

Along with the development of current economic patterns, digital platforms provide infrastructure to facilitate interaction between users. One example is a ride-hailing platform that allows interaction between users who may never have met. This study aims to determine the criteria, sub-criteria, and alternatives influencing users in choosing ride-hailing and map Gojek and Grab’s grand strategy to compete in the ASEAN market, especially in Indonesia, Thailand, Vietnam, and Singapore. This research uses a questionnaire to collect data, with 377 Gojek and Grab users as participants. The main criteria in each country were obtained using the Analytical Hierarchy Process (AHP) method with the Expert Choice tool. Safety, price, and usability were the main criteria for choosing a ride-hailing platform in Indonesia, Thailand, and Vietnam. In contrast, in Singapore, privacy emerged as the main criterion when choosing these platforms, in addition to safety. To increase competition in ASEAN, Gojek and Grab should improve customer relationship criteria, as these criteria can add value to the company. This research also shows that Grab dominates the ride-hailing market in Thailand, Vietnam, and Singapore because it implemented a horizontal strategy by acquiring Uber. Gojek only excels in its home country, Indonesia, by acquiring and innovating in integrating with the commuter line and launching an Initial Public Offering (IPO). This research found that there is still a need to improve vertical and horizontal strategies and outsourcing to compete effectively in the global market.

As the world grapples with the pressing challenge of sustainable development, it has become increasingly vital to understand the factors that influence consumption behavior. Generation Z, in particular, has emerged as a pivotal demographic in advancing sustainable consumption practices. This study investigates how Personal Norms, Social Norms, and Environmental Awareness influence Generation Z’s intentions regarding sustainable consumption while examining the moderating role of environmental knowledge in these dynamics.
Data were gathered through in-person interviews with 395 students from Osmaniye Korkut Ata University in Turkey. The results reveal that Social Norms (β = 0.329, p = 0.000), Personal Norms (β = 0.265, p = 0.000), and environmental awareness (β = 0.178, p = 0.000) have a positive impact on sustainable consumption practices, with social norms exerting the most decisive influence.
Furthermore, the findings indicate that individuals with high environmental knowledge and strong personal values are more likely to consume sustainably. In contrast, those who are significantly influenced by the behaviors of their peer groups do not show substantial differences in their consumption intentions based on their level of environmental knowledge.