Knowledge and technology transfer networking platforms in modern research universities
-
DOIhttp://dx.doi.org/10.21511/im.16(1).2020.06
-
Article InfoVolume 16 2020, Issue #1, pp. 57-65
- Cited by
- 954 Views
-
502 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Innovative development of Ukraine is possible due to the introduction of an effective mechanism for the promotion of commercially attractive scientific ideas and developments, which are produced at universities, into the domestic and international markets. It is extremely difficult for research universities to negotiate the transfer of their developments due to the lack of an extensive technology transfer infrastructure where an information system would be in place to exchange technological requests and proposals. The authors demonstrate a modern toolkit for the transfer of knowledge and technology, which is actively used by the international academic community and contributes to the consideration of modern specifics in the organization of innovative marketing in research universities. In the article, the authors analyze the role of social and communication tools, namely media and online social platforms, such as Instagram, Twitter, LinkedIn, or YouTube, or other communication search platforms, including Enterprise Europe Network in the technological transfer of world research universities and Ukrainian university practice. The dominance of positive features in the use of media tools for technology transfer proves its viability for the Ukrainian market. Using the tools of media sector it was proposed to develop a modern strategy for commercializing the results of innovative activities of research universities. The article offers considering the process of bringing to commercially attractive results of experimental research at universities based on the methodology of network marketing and education.
- Keywords
-
JEL Classification (Paper profile tab)I23, M38, O33
-
References34
-
Tables1
-
Figures0
-
- Table 1. Main advantages and disadvantages of using mass media for commercial promotion of university technologies
-
- Atkinson, R. C., & Blanpied, W. A. (2008). Research Universities: Core of the US science and technology system. Technology in Society, 30, 30-48.
- Bianchi, M., Di Benedetto, A., Franzò, S., & Frattini, F. (2017). Selecting early adopters to foster the diffusion of innovations in industrial markets: Evidence from a multiple case study. European Journal of Innovation Management, 20(4), 620-644.
- Brand, A. (2009). Medien-Diskurs-Weltpolitik. Wie Massenmedien die internationale Politik beeinflussen (Zugl. Diss.). Technische Universität Dresden.
- Chais, C., Ganzer, P. P., & Olea, P. M. (2017). Technology transfer between universities and companies: two cases of Brazilian universities. Innovation & Management Review, 15(1), 20-40.
- Chan, J. (2018). 3 strategies universities are using to tackle societal challenges.
- Cripps, C. (2017). International strategy for universities: 10 keys to success.
- EBA (2018). LinkedIn for Business: Everything You Need to Know.
- FATbit (n.d.). Creative Ways to Promote Your Product on Social Media.
- Harry Collins. (n.d.). The Science Wars.
- Ihnatiuk, A. I., & Honcharuk, I. V. (2018). Konkurentsiia platform v umovakh tsyfrovizatsii ekonomiky Ukrainy [Competition of platforms in conditions of Ukrainian economy digitalization]. In Ekonomichna stratehiia ta polityka realizatsii yevropeiskoho vektoru rozvytku Ukrainy: kontseptualni zasady, vyklyky ta protyrichchia: monohrafiia [Economic strategy and policy for realizing the European vector of Ukraine’s development: conceptual bases, challenges and contradictions] (pp. 378-405). Kyiv: Nichlava.
- Ivan, L. (2019). Effective Higher Education Marketing Strategies for 2019.
- Kemp, S. (2019). Digital 2019: Global internet use accelerates.
- Korek, W. (2012). Instrumente des technologietransfers europäische life science cluster im vergleich.
- Kushnir, H. L. (2018). Transfer tekhnolohii: mekhanizmy ta instrument [Technology transfer: mechanisms and instrument (260 p.) Kyiv: UkrINTEI. (In Ukrainian).
- Lapovsky, L. (2018). The Changing Business Model For Colleges And Universities.
- More, R. A. (1983). Overcoming Barriers to the Adoption of High Technology in Industrial Markets. Business Quarterly (Winter), 110-116.
- Nason, H. K. (1977). Perception of Barriers to Innovation. Research Management, 20(1), 17-20.
- OMNICORE (2020). Instagram by Numbers: Statistics, Demographics, and Fun Facts.
- Rogers, E. M. (1983). Diffusion of Innovations. New York: The Free Press.
- Social Innovation Community (SIC) (2018). Introduction to social network analysis.
- Social Media List (n.d.). Top 200 social media sites for 2018.
- Stelzner, M. (2019). Social media marketing industry report. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Examiner.
- Sytnytskyi, M., & Varava, Yu. (2012). Stratehichne marketynhove planuvannia protsesiv prosuvannia innovatsiinoi produktsii na rynok [Strategic marketing planning of the processes of innovative products promotion to the market]. Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Ekonomika – Herald of Taras Shevchenko National University of Kyiv. Economics, 136, 50-54. (In Ukrainian).
- Taras Shevchenko National University of Kyiv. (n.d.). Official Facebook page.
- Tatomyr, I. L. (2018). Marketynhovi metody prosuvannia profesiinoho brendu kompanii MVOK [Marketing methods of MVOK company professional brand promotion]. Ekonomichnyi dyskurs – Economic discourse, 1, 24-32. (In Ukrainian).
- The Harvard University (n.d.). Official Facebook page.
- The University of Cambridge. (n.d.). Official Facebook page.
- The University of Oxford. (n.d.). Official Facebook page.
- Tsiupyn, B. (2018).Facebook sviatkuie 15-richchia i obitsiaie zakhyshchaty vybory v Ukraini [Facebook celebrates 15-year anniversary and promises to ptotect the elections in Ukraine]. (In Ukrainian).
- University of California Television (UCTV). Official TV channel.
- Weckowska, D. M. (2015). Learning in university technology transfer offices: transactions-focused and relations-focused approaches to commercialization of academic research. Technovation, 41-42, 62-74.
- Wikipedia (n.d.). Science Wars.
- YouTube for the press. (n.d.). Official website.
- Zhylinska, O., & Firsova, S. (2015). Vytraty komertsializatsii naukoiemnoi produktsii u konteksti marketynhovoi modeli difuzii innovatsii [Costs for commercionalization of science products in the context of innovation diffusion marketing model]. Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Ekonomika – Herald of Taras Shevchenko National University of Kyiv. Economics, 32(172), 6-14. (In Ukrainian).