Alla Stepanova

Integration processes in the global economy promote the development of diversified integrated companies, representing a group of legally and economically independent and/or affiliated companies that carry out joint activities based on interaction and interconnections development. It is the study of the interconnections of strategic business units of diversified companies that allows to distinguish synergistic interaction features, which, in the long run, ensures the achievement of sustainable competitive advantages for companies. The main purpose of this study is to distinguish the features of the synergistic interaction of strategic business units of diversified companies and the creation of management tools for them. The authors developed and presented the simulation model for managing the interaction of strategic business units of diversified companies based on synergy and proposed an algorithm for its application in real business practice for a company operating in the building ceramic market.

The COVID-19 pandemic has become a catalyst for changing the technological order of human development and has accelerated the formation of new forms of organization and business. The change of technological orders causes uneven development of scientific and technological progress, as a result of which the existing technologies deepen, which become dominant and can be superimposed on the existing technological way of life. The purpose of the study is to substantiate changes in technology orders and to analyze the process of digitization as a new trend in the internationalization of technology transfer based on data on the dynamics of business meetings at brokerage events recorded in the Enterprise Europe Network (EEN). The use of EEN IT platform tools and general scientific methods such as analysis and synthesis, induction and deduction, and historical analysis has confirmed the differences between the fifth and sixth technological orders and demonstrated the search for new ways of development for small businesses. The study formulated a general strategy for the digitization process and recommendations for the internationalization of technology transfer using Enterprise Europe Network tools in a pandemic, which include intensifying business activities using cyberspace, changing existing forms of organization, and innovation for small businesses. This strategy became the basis for the formation of a new methodological paradigm for managing the process of internationalization of technology transfer, taking into account the peculiarities of the domestic economy in a pandemic.

A model is presented for developing creative entrepreneurial competences (CEC), which is focused on the formation of creative entrepreneurial and practical skills in a timely manner (Just-in-Time Learning). The proposed model assumes a high level of motivation, deep immersion, and full dedication of individuals and has a cyclical nature throughout their working life (Lifelong Education Cycle). The central figure of the model is an individual who, by choosing an active form of education and following a precise algorithm of actions, can obtain high performance and achieve entrepreneurial success. The formation of an individual’s business consciousness is divided into five stages: UnConscious InCompetence, Conscious InCompetence, Conscious Competence, UnConscious Competence, and the second Conscious InCompetence stage. It is established that the minimum level of creative entrepreneurial competences consists of a combination of basic professional competences, elementary competences of IT&S literacy, and key communicative competences. Furthermore, it is found that an individual’s professionalism will grow until the pace of their learning exceeds the pace of the external environment’s dynamics.

Acknowledgments
This scientific paper is published with support by British Council’s ‘Creative Spark: Higher Education Enterprise Programme’, project № 5742783597 – the ‘National Сentre for Сreative Entrepreneurship Development’ (NCCE) and Kingston University London. English language proof-reading and comments were provided by Dr Martha Mador and Dr Alan Flowers, Kingston University London, UK.

Innovative development is the priority of the Ukraine’s ecomonic policy. In order to achieve the stated goal, it is necessary to ensure the transfer of innovative technologies to commercial production. The transmission of research and development (R&D) results to potential customers should be achieved through market mechanisms that cannot work effectively without, first of all, market research and contacts with interested counterparties.
The study aims to clarify the possibility of using the IT platform of the Enterprise Europe Network (EEN) as a tool for searching and establishing the contacts between domestic and foreign counteragents. The object of research was the EEN’s IT platform and its mechanism for the innovative solutions implementation. The features of the EEN functioning in Ukraine were investigated. Using the EEN`s tools, the marketing research of current trends in the economic sectors development in the context of cooperation processes was conducted. The possible advantages and disadvantages of the technology transfer in the Enterprise Europe Network were analyzed. The strategy for EEN’s implementation in Ukrainian conditions was formulated. The methods of economic (SWOT and force field) analysis, the comparison method, and the economic-statistical method of analysis of actual data were used. The results of study allowed formulating the strategy and the recommendations for EEN’s development in Ukraine.

Innovative development of Ukraine is possible due to the introduction of an effective mechanism for the promotion of commercially attractive scientific ideas and developments, which are produced at universities, into the domestic and international markets. It is extremely difficult for research universities to negotiate the transfer of their developments due to the lack of an extensive technology transfer infrastructure where an information system would be in place to exchange technological requests and proposals. The authors demonstrate a modern toolkit for the transfer of knowledge and technology, which is actively used by the international academic community and contributes to the consideration of modern specifics in the organization of innovative marketing in research universities. In the article, the authors analyze the role of social and communication tools, namely media and online social platforms, such as Instagram, Twitter, LinkedIn, or YouTube, or other communication search platforms, including Enterprise Europe Network in the technological transfer of world research universities and Ukrainian university practice. The dominance of positive features in the use of media tools for technology transfer proves its viability for the Ukrainian market. Using the tools of media sector it was proposed to develop a modern strategy for commercializing the results of innovative activities of research universities. The article offers considering the process of bringing to commercially attractive results of experimental research at universities based on the methodology of network marketing and education.