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Antecedents and Outcomes of Service Recovery Performance: Insights from an Organisation Post-Corporatisation and Post-Deregulation

Michel Rod, Janet Carruthers, Nicholas J Ashill
Innovative Marketing Volume 2 2006, Issue #2

Innovative Business Models and Offerings Based on Inconclusive Evidence

Mika Westerlund, Risto Rajala
Innovative Marketing Volume 2 2006, Issue #2

Warner EMI Music. Strategic Development for the First Decade of the New Millennium

Demetris Vrontis
Innovative Marketing Volume 2 2006, Issue #1

Relationship Marketing: the Retail Customer's Perspective

Syed H. Rahman
Innovative Marketing Volume 2 2006, Issue #1

Analyzing ‘Spooky Action at a Distance' Concerning Brand Logos

Robert Schorn, Gottfried Tappeiner, Janette Walde
Innovative Marketing Volume 2 2006, Issue #1

A Road Map towards Customer Satisfaction

Ofer Zwikael
Innovative Marketing Volume 2 2006, Issue #1

Vignette Development: An Exposition and Illustration

Nicholas J. Ashill, Ugur Yavas
Innovative Marketing Volume 2 2006, Issue #1

Don't be Fooled: Profits Result from Being Innovative and Meeting Consumers' Need for Convenience

Kenneth C. Herbst, John L. Stanton, Gillian A. Armstrong
Innovative Marketing Volume 2 2006, Issue #1

A Cognitive Creative Approach to Marketing Management

Tore Kristensen
Innovative Marketing Volume 2 2006, Issue #1
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