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Inexpensive Research in Marketing: Empowering the Technologically Challenged Entrepreneurs

Z. S. Demirdjian
Innovative Marketing Volume 2 2006, Issue #1

Mapping Strategic Thought and Action in Developing Disruptive Software Technology: Advanced Case Study Research on How the Firm Crafts Shared Vision

Hugh M. Pattinson, Arch G. Woodside
Innovative Marketing Volume 3 2007, Issue #4

The Battle of Marathon: Strategic STP in Ancient and Modern Greece - A Case Study

Faidon Theofanides, Christos Livas
Innovative Marketing Volume 3 2007, Issue #4

Understanding Voters' Decisions: A Theory of Planned Behaviour Approach

Torben Hansen, Jan Møller Jensen
Innovative Marketing Volume 3 2007, Issue #4

The Effect of Marketing Mix on Positive Word of Mouth Communication: Evidence from Accounting Offices in Turkey

Ekrem Cengiz, Hilmi Erdoğan Yayla
Innovative Marketing Volume 3 2007, Issue #4

Customer's Perception on Usage of Internet Banking

Rajesh Kumar Srivastava
Innovative Marketing Volume 3 2007, Issue #4

Brand Portfolio Influences on Vertical Brand Extension Evaluations

Michael Musante
Innovative Marketing Volume 3 2007, Issue #4

Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands

Anurag Dugar
Innovative Marketing Volume 3 2007, Issue #4

Combining Attitudinal and Transaction-Specific Measures in Latent Constructs

Robert E. Sibley
Innovative Marketing Volume 3 2007, Issue #4
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