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Integrating Expert Customers in New Product Development in Industrial Business - Virtual Routes to Success

Andrea Hemetsberger, Georg Godula
Innovative Marketing Volume 3 2007, Issue #3

Dimensions in Consumer Evaluation of Corporate Brands and the Role of Emotional Response Strength (NERS)

Flemming Hansen, Lars Bech Christensen
Innovative Marketing Volume 3 2007, Issue #3

Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization

Kurt Matzler, Martin Waiguny, Johann Füller
Innovative Marketing Volume 3 2007, Issue #3

Institutional support for the organic farming development – a conceptual framework

Olena Dobrovolska, José Manuel Recio Espejo
Environmental Economics Volume 9 2018, Issue #4

Ecologically related transformation of the logistics theory: directions and content

Inna Koblianska
Environmental Economics Volume 9 2018, Issue #4

An applicability test of the use of deposit-refund system for managing water-sachet litter in Ilorin, Nigeria

Musa Ilias Biala, Omo Aregbeyen
Environmental Economics Volume 9 2018, Issue #4

Referral Marketing - An Innovative Approach in Management Education

Devanathan Malmarugan, Hari Sankaran
Innovative Marketing Volume 3 2007, Issue #2

Are Senior Citizen Discounts Undermining Pricing Regimes?

William R. Smith, Jr.
Innovative Marketing Volume 3 2007, Issue #2

Turkish Consumers' Evaluation of Products Made in Foreign Countries: The Country of Origin Effect

Ekrem Cengiz, Fazıl Kirkbir
Innovative Marketing Volume 3 2007, Issue #2
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