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Employee Satisfaction and Customer Satisfaction: Testing the Service-Profit Chain in a Chinese Securities firm

Yingzi Xu, Robert Goedegebuure
Innovative Marketing Volume 1 2005, Issue #2

A Proposed Cross-National Study: The Effects of Self-Serving Bias and Co-Production on Customer Satisfaction

Mary Conway Dato-on, Fred Beasley
Innovative Marketing Volume 1 2005, Issue #2

The Relationship Between Personality Traits (Extraversion And Neuroticism), Emotions and Customer Self-Satisfaction

Kurt Matzler, Rita Faullant, Birgit Renzl, Verena Leiter
Innovative Marketing Volume 1 2005, Issue #2

Infant Industries Accessing Global Markets: Strategic Risks and Potential Trade Barriers in Bioplastics

Tamara J. Rudge, Jill E. Hobbs, William A. Kerr
Innovative Marketing Volume 1 2005, Issue #2

The Creation of the AdaptStand Process in International Marketing

Demetris Vrontis
Innovative Marketing Volume 1 2005, Issue #2

Innovative Marketing in the E-commerce Space: A Case Study

Pallab Paul
Innovative Marketing Volume 1 2005, Issue #1

Intercultural Communication in the Forest Products Business in China: A Case Study

Toshiaki Owari
Innovative Marketing Volume 1 2005, Issue #1

Study of Attributes that Form Marketing Image of Financial Institution

Vilte Auruskeviciene, Laura Šalčiuvienė, Regina Virvilaite
Innovative Marketing Volume 1 2005, Issue #1

An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

Gaëlle Pantin-Sohier, Alain Decrop, Joël Brée
Innovative Marketing Volume 1 2005, Issue #1
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