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  • We provide the consulting services of an academic journal establishment and management.
  • Our team believes in the future of Ukrainian science and is ready to work towards it. We finance the development and implementation of the Journal's International Compliance Index (JIC Index) to help young and promising Ukrainian journals and are also ready to cooperate as a publisher and invite them to our publishing platform.
  • Limited Liability Company “Consulting Publishing Company “Business Perspectives” is a publisher of international academic journals.
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Licensed Team Merchandise Buying Behavior: A Study On Turkish Fans

Alper Özer, Metin Argan
Innovative Marketing Volume 2 2006, Issue #4

Internal Marketing: A Study of Employee Loyalty, Its Determinants and Consequences

Anne Martensen, Lars Grønholdt
Innovative Marketing Volume 2 2006, Issue #4

Sport Sponsorship as an Image Development Opportunity for New Brands

Michael Musante
Innovative Marketing Volume 2 2006, Issue #4

Brand Building and Innovating: The Best Way to Stay Alive

Renee Kim
Innovative Marketing Volume 2 2006, Issue #4

International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Natalia Vila López, Inés Küster Boluda
Innovative Marketing Volume 2 2006, Issue #4

Customer-Driven Markets In Supply and Distribution Chains: A Nonprofit Services Marketing Perspective

Mammy M. Helou, Ian N. Caddy
Innovative Marketing Volume 2 2006, Issue #4

A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products

Eric Shiu, David Walker, Chi Jyun Cheng
Innovative Marketing Volume 2 2006, Issue #4

Consumer Culture Theory and Lifestyle Segmentation

Aaron Ahuvia, Barbara Carroll, Yi Yang
Innovative Marketing Volume 2 2006, Issue #4

A Review of Methods for Measuring Willingness-to-Pay

Christoph Breidert, Michael Hahsler, Thomas Reutterer
Innovative Marketing Volume 2 2006, Issue #4
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