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Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts

Fang Wang, Milena Head
Innovative Marketing Volume 1 2005, Issue #1

Online Customer Integration in New Product Development

Thorsten Teichert, Iwan von Wartburg
Innovative Marketing Volume 1 2005, Issue #1

The Singularities of the Cultural Element in Consumer Behavior

Jūratė Banytė, Loreta Matulioniene
Innovative Marketing Volume 1 2005, Issue #1

Innovative Marketing Initiatives in a Franchised System

Alex Maritz, Gideon Nieman
Innovative Marketing Volume 1 2005, Issue #1

The Role of Marketing in Economic Development of Developing Countries

Alex N. Ifezue
Innovative Marketing Volume 1 2005, Issue #1

A Proposed Qualitative Methodological Tool for the Encapsulation of Strategy and Culture Approaches in High-Tech Markets

Thomas Fotiadis, Constantinos Priporas, Chris Vassiliadis
Innovative Marketing Volume 1 2005, Issue #1

Presentation Graphics, Marketing Communication & EFL: A Case Study at a Tertiary Educational Institution in Cyprus

Despo Ktoridou, Demetris Vrontis, Eleni Yiangou
Innovative Marketing Volume 2 2006, Issue #4

Myths and Misconceptions: What Marketing Students Need to Learn From a Course in Principles (Basic) of Marketing

Jonathan U. Elimimian, Maurice Elliard, Maurice O. Khayota
Innovative Marketing Volume 2 2006, Issue #4

Technology-Supported Education: Old Questions for New Strategies

Michela Addis, Alessandro Arbore, Fabrizio Zerbini
Innovative Marketing Volume 2 2006, Issue #4
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