Articles tagged with: marketing

Business marketing activities in Ukraine during wartime

Maxim Korneyev, Ivan Berezhniuk, Volodymyr Dzhyndzhoian, Tatiana Kubakh, Kostiantyn Horb
Innovative Marketing Volume 18 2022, Issue #3

Strategic alignment and its impact on creating an organization’s reputation and image

Abedalsttar Alsayah
Problems and Perspectives in Management Volume 20 2022, Issue #1

Positioning of low-urbanized territories based on self-identification: The case of Ukraine

Nazar Hlynskyy, Olha Hirna
Problems and Perspectives in Management Volume 20 2022, Issue #1

Design and validation of the Brand Personality Scale in Tourist Destinations

Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui, Josue Turpo-Chaparro
Innovative Marketing Volume 18 2022, Issue #2

How viewing experience drives moviegoers on over the top platform: Investigating the patronized intention

Christopher Nata, Ferdi Antonio, Monika Monika
Innovative Marketing Volume 18 2022, Issue #1

Marketing and education: directions of distance learning development

Nadiia Lysytsia, Yuliya Byelikova, Maryna Martynenko, Tamara Prytychenko
Economics of Development Volume 20 2021, Issue #1

Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

John Amoah, Abdul Bashiru Jibril
Innovative Marketing Volume 16 2020, Issue #4

Sustainability of a firm’s market strategy

Anatolii Voronin, Olga Gunko, Lidiia Аfanasieva
Economics of Development Volume 19 2020, Issue #4

The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

Ahmad Al Adwan
Innovative Marketing Volume 16 2020, Issue #2
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