Articles tagged with: marketing

The influence of celebrities on the conspicuous consumption of Saudi youth

Ghada A. R. Al-Turif, Hessa A. R. Al-Sanad
Innovative Marketing Volume 19 2023, Issue #3

Strategic planning of human resources as an entrance to enhance marketing capabilities: A case study of King Abdullah II Center for Design and Development (KADDB)

Mohammad Mansour Abu-Jalil, Mohammad Okour, Mousa Essbaih
Problems and Perspectives in Management Volume 21 2023, Issue #1

Personality and image as predictors of the intention to revisit and recommend tourist destinations

Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui
Innovative Marketing Volume 19 2023, Issue #1

Demographic factors affecting Chinese tourists traveling to Thailand in the post-Covid-19 era

Haiying Fu, Chonlavit Sutunyarak
Innovative Marketing Volume 19 2023, Issue #1

The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia

Arief Helmi, Yevis Marty Oesman, Umi Kaltum, Yudi Ahmad Faisal
Innovative Marketing Volume 19 2023, Issue #1

Marketing research in the context of trust in the public sector: A case of the digital environment

Veronika Litovtseva, Dariusz Krawczyk, Aleksandra Kuzior, Maryna Brychko, Tetiana Vasylieva
Innovative Marketing Volume 18 2022, Issue #4

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Innovative Marketing Volume 18 2022, Issue #4

New tourist needs and perceptions on sustainability during the pandemic: An analysis of Paracas National Reserve, Peru

Marjorie Riofrio-Carbajal, Heber Luis Olavarria-Benavides, Daniel Amadeo Robles-Fabian, Franklin Cordova-Buiza
Innovative Marketing Volume 19 2023, Issue #1

Determinants of perceived e-learning usefulness in higher education: A case of Thailand

Long Kim, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Teerada Cattapan, Nuttaprachya Nantavisit
Innovative Marketing Volume 18 2022, Issue #4
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