Articles tagged with: marketing

Marketing analysis of the electromobile market as a factor in the innovation of the national economy

Serhii Kozlovskyi, Vladyslav Bolhov, Allam Yousuf, Albina Batechko, Larisa Hlushchenko, Nataliia Vitka
Innovative Marketing Volume 15 2019, Issue #1

Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement

Navrang Rathi, Pooja Jain
Innovative Marketing Volume 20 2024, Issue #1

Effect of social media influencers on brand preferences through trust: Moderating role of emotional attachment

Khansa Zaman, Sajjad Nawaz Khan, Muhhamad Abbas, Amani AbdAlatti
Innovative Marketing Volume 20 2024, Issue #2

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, Gbemisola Ogbolu, Ifeanyichukwu Oranusi, Charles Eze Obeta
Innovative Marketing Volume 20 2024, Issue #1

Factors influencing carbon-labeled product purchase intentions: A case study in Vietnam

Luan Nguyen, Thien Pham Huynh
Innovative Marketing Volume 20 2024, Issue #1

Factors affecting consumer behavior in Smartphone purchases in Nepal

Bharat Rai, Rewan Kumar Dahal, Binod Ghimire
Innovative Marketing Volume 19 2023, Issue #3

Short video marketing factors influencing the purchase intention of Generation Z in Vietnam

Thi Thuy An Ngo, Phu Quach, Thanh Vinh Nguyen, Anh Duy Nguyen, Thi Minh Nguyet Nguyen
Innovative Marketing Volume 19 2023, Issue #3

South African Generation Y students’ behavioral intentions to use university websites

Marko van Deventer, Heleneze-Tianè Lues
Innovative Marketing Volume 19 2023, Issue #4

Women’s role in effective business management: A comparative analysis

Fellanze Pula, Saranda Tafa, Linda Ukmata Sanaja
Problems and Perspectives in Management Volume 21 2023, Issue #2
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