Articles tagged with: marketing

The mediating role of green business strategy for the relationship between environmental and marketing performance in SMEs

Woro Utari, Indra Prasetyo, Dwi Lesno Panglipursari, Rusdiyanto Rusdiyanto
Problems and Perspectives in Management Volume 23 2025, Issue #4

Enhancing sustainable business performance through green entrepreneurial orientation in circular economy food SMEs

Tengku Firli Musfar, Zulkarnain, Alvi Furwanti Alwie, Gatot Wijayanto
Environmental Economics Volume 16 2025, Issue #4

Mapping the evolution and intellectual structure of innovation marketing research: a comprehensive bibliometric analysis (1972-2025)

Fozil Xolmurotov, Mavlyuda Gadoeva, Darmon Uraeva, Dildor Eshmuratova, Xikmat Ishmuratov, Xolilla Xolmuratov , Anvar Matnazarov
Innovative Marketing Volume 21 2025, Issue #4

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market

Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad
Innovative Marketing Volume 19 2023, Issue #1

Accounting and control in the system of marketing and logistics support for Ukrainian wineries

Uliana Marchuk, Liubov Gutsalenko, Svitlana Rybalchenko, Serhiy Zabolotnyy
Accounting and Financial Control Volume 6 2025, Issue #1

The role of green marketing in addressing environmental and economic challenges in Jordan

Hussam Ali, Hanadi A. Salhab
Environmental Economics Volume 16 2025, Issue #2

The role of green marketing practices towards product success as mediated by green corporate image and green innovation

Asem Alnasser
Innovative Marketing Volume 21 2025, Issue #2

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

The importance of retail behavior quality to maintain consumers’ loyalty: findings from Indonesian micro retail businesses

Feti Fatimah, Imam Suroso, Bambang Irawan, Ika Barokah Suryaningsih
Innovative Marketing Volume 20 2024, Issue #3
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