Articles tagged with: marketing

How digital content marketing shapes corporate sustainability: Evidence from consumer trust dynamics in the food and beverage industry

Khaled M. Aboalganam, Amro Alzghoul
Innovative Marketing Volume 22 2026, Issue #2

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Hanadi A. Salhab, Huda Estaitia, Munif Zoubi
Innovative Marketing Volume 22 2026, Issue #2

Does knowledge management and digital marketing improve the performance of local food home industries?

Natelda R. Timisela, Febby J. Polnaya, Doms Upuy, Ernoiz Antriyandarti, Claris F. L. Neka, Maria Nathalia A. Luhukay
Problems and Perspectives in Management Volume 24 2026, Issue #2

Use of social media marketing by women entrepreneurs and its effect on business growth and success

Sonia Laskar, Habibur Rahman Laskar, Md. Nazrul Islam Barbhuyan
Innovative Marketing Volume 22 2026, Issue #1

Data-driven strategic orientation and customer value creation: The mediating role of digital marketing transformation – evidence from Jordanian telecommunications

Ahmad A. M. Alwreikat, Fawwaz Tawfiq Awamleh
Innovative Marketing Volume 22 2026, Issue #1

Personality traits and brand awareness across digital touchpoints: Evidence from Generation Z consumers in Vietnam

Thanh Binh Nguyen, Khai Huynh Van, Van Tuan Pham, Chau Pham Thi Minh
Innovative Marketing Volume 22 2026, Issue #1

The impact of sustainable marketing practices on digital entrepreneurial intention: An empirical study of small-scale cocoa producers in Indonesia

Wahyu Maulid Adha, Anis Anshari Mas’ud, Badirun Basir, Andi Putri Tenriyola
Innovative Marketing Volume 22 2026, Issue #1

Digital effectiveness and adoption intention in Islamic banking: Evidence from Saudi Arabia, the UAE, and Jordan

Amer Morshed, Ayman Bader, Hanadi A. Salhab
Banks and Bank Systems Volume 20 2025, Issue #4

Mapping research trends in online shopping behavior during the fourth industrial revolution: A bibliometric analysis

Hanh Vo Thi Xuan, Vo Minh Huan, Le Hoanh Su
Innovative Marketing Volume 21 2025, Issue #4
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