Issue #1 (Volume 18 2019)

The technology for evaluating the personnel readiness for the implementing of e-business technologies is developed, which includes the following steps: development of a list of competencies reflecting staff readiness for the introduction of e-business technologies; building a questionnaire to assess the level of development of staff competencies for each e-business technology; formation of a matrix of pairwise comparisons to determine the relative importance of competencies; personnel questioning; survey of experts; verification of the degree of consistency of expert opinions; definition of integral assessment of personnel readiness. The value of the developed technology is in determining the most important personnel competencies required to interact with the selected e-business technologies in business processes. The developed technology is tested at the enterprises of the machine-building industry of Ukraine. The selection of the most competent personnel for interaction with the e-business technologies in specific business processes is based on the developed technology. The competencies that are specific and necessary for the use of specific e-business technology are identified and evaluated. The technology has been tested at the machine-building enterprises of Ukraine. Assessment of personnel according to the requirements is implemented. The obtained results of the personnel competence before the introduction of e-business technologies in the business processes for enterprises are from 46.77% to 86.58%. Received results indicate a rather high level of competence of the personnel at the enterprises under study.

This article deals with trends in the development of marketing activities in the tourism market. In the field of tourist marketing should be considered in two aspects: the first aspect is a system focused on the strategy and tactics of active adaptation to the changing requirements of the tourist market; and the second aspect is the interaction of the main market elements: consumer, product, price, advertising, sales, etc. One of the types of services in tourism, which is expanding is marketing. In facts it affects the interests of every person and every organization in any given market. Marketing of tourism in the international sphere in comparison with other areas where all methods and approaches of marketing activities are actively used, remains at a lower level, of use in the promotion of tourist destination despite the fact that tourism seems to be a popular way of recreation for more than a decade. The aim of the article is to analyze the in the main tendencies in the development of the use of marketing technologies in the tourism industry services on the basis of the modern market conditions as well as the study of integrated methods of promotion of tourist destinations.

With the development of globalization, labor migration is an increasingly commonplace in many nations worldwide. For Ukraine, the population of the working people emigrating to find work elsewhere has reached a significant scale. The scale of this labor migration currently emanating from Ukraine, significantly affects the structure of its labor market, level of incomes, and overall social structure within the country. It can be argued that the dynamics of the development of this process is due not only to objective factors, but also to the subjective perceptions of workers in regards to justice in the economic systems of nations around the world. The purpose of the article is to determine the specificity of the value component manifestation in the formation of human decisions in the long-term choice of the country of activity. An interdisciplinary approach to the value component in the formation of decisions of a person under development of globalization on the border of economic and psychological sciences has been implemented. The methodical basis used for this research includes the theory of justice, expectations, and decision-making. As a result, an approach has been developed to compare a migrant worker’s perception of the level of justice found in different countries and to identify common behaviors endemic amongst those choosing a labor market in different countries in the onset of developing globalization. For example, Ukrainian builders and unskilled workers perceive the domestic labor market as 2 to 5 times unfair, com-pared to the most popular countries of labor migration. Thus, it is shown that the level of perceived injustice by Ukrainian workers is rather high. It significantly influences the decision on labor migration and has a subjective significance when forming an attitude to the measures of regulation of the labor market context.

Higher education in Ukraine, as one of the prerequisites for national security and competitiveness of the country, needs to be reformed, first of all in the context of improving the quality of educational services. Educational quality studies have confirmed that the educational system does not adequately address the needs of customers and those who receive education. In this regard, the purpose of the article is to study the theoretical aspects of the institutional provision of the quality management process of higher education. Methods of dialectical cognition, comparative analysis, content analysis and a comprehensive approach to the analysis of transformations in the field of higher education are used in this work. A prerequisite for ensuring the quality of higher education is the definition of the hypostasis of the relevant procedures, among which process, functional and evaluation are identified. It is established in the article that the institutional environment in the field of education is an ordered set of legally established norms and informal rules that determine the conditions for the functioning of institutions of higher education, structure the relationship between the subjects of the educational process and are formed within the educational system. The article deals with a wide network of organizations that form the institutional environment of the national higher education, which, according to the levels of government, are divided into international, national, regional and local. It is noted that state agencies for ensuring the quality of education have the largest share in the formation of the institutional environment of the educational sphere. This often leads to a conflict of interest of stakeholders, which can be solved by the introduction of the Institute of Independent Educational Auditors.

The results of generalization of scientific approaches to the solution of modern economic optimization tasks have shown the need for a new vision of their solution based on the improvement of existing mathematical tools. It is established that the peculiarities of the practical use of existing mathematical tools for solving economic optimization problems are caused by the problems of enterprise management in the presence of nonlinear processes in the economy, which also require consideration of the corresponding characteristics of nonlinear dynamic processes. The approach to solving the problem of integer (discrete) programming associated with the difficulties that arise when applying precise methods (methods of separation and combinatorial methods) is proposed, namely: a fractional Gomorrhic algorithm – for solving entirely integer problems (by gradual "narrowing" areas of admissible solutions of the problem under consideration); the method of branches and borders - which involves replacing the complete overview of all plans by their partial directional over. Illustrative examples of schemes of geometric programming, fractional-linear programming, nonlinear programming with a non-convex region, fractional-nonlinear programming with a non-convex domain, and research on the optimum model of Cobb-Douglas model are given. The advanced mathematical tools on the basis of the method of overlaying integer grids (OIG), which will solve problems of purely discrete, and not only integer optimization, as an individual case, are presented in the context of solving optimization tasks of an applied nature and are more effective at the expense of reducing the complexity and duration of their solving. It is proved that appropriate analytical support should be used as an economic and mathematical tool at the stage of solving tasks of an economic nature, in particular optimization of the parameters of the processes of organization and preparation of production of new products of the enterprises of the real sector of the economy.