Issue #1 (Volume 1 2017)
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ReleasedDecember 26, 2017
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Articles6
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12 Authors
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16 Tables
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5 Figures
- authentic guest experience
- Bulgaria
- community
- competitiveness
- connectivity
- consumer characteristic
- consumption patterns
- continuing education and training
- demographics
- effective recruitment
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Investigating the impact of workplace bullying on employees’ morale, performance and turnover intentions in five-star Egyptian hotel operations
Ashraf Tag-Eldeen , Mona Barakat , Hesham Dar doi: http://dx.doi.org/10.21511/tt.1(1).2017.01In today’s competitive business environment, human resources are one of the most critical assets particularly for service-focused organizations. Consequently, employees’ morale has become invaluable for maintaining outstanding organizational performance and retaining employees. One of the most important factors which may affect employees’ satisfaction is workplace bullying from employers and colleagues at large. It is considered a negative and unethical issue which may degrade, humiliate and create a risk to a healthy working environment. Therefore, the main objective of this research is to investigate the extent to which workplace bullying may affect the organizational outcomes of a sample of five-star hotels in Egypt. Two questionnaires were distributed among the subjects of the sample; bell desk staff, kitchen stewards and head departments. The results of this research confirmed that there is a correlation between workplace bullying, employees’ morale and turnover intentions but, showed no correlation between workplace bullying and employees’ work performance.
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Hospitality industry and the service culture in Europe
Roxanna Michaelides doi: http://dx.doi.org/10.21511/tt.1(1).2017.02The purpose of this article/research is to explore and analyze three most important factors that directly can affect the Culture of service in European Hospitality Industry. The paper of this study showed that relationship between the quality of education in Hospitality and Leisure, the poor recruitment and especially the lack of continuing education influence the guest’s service and its quality. The findings reveal that the employee’s culture of service is a critical attribute; while unsatisfactory recruitment, low education and the most critical element lack of continuing education influence negative the guest satisfaction and expectations.
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Heritage tourism in India: a stakeholder’s perspective
Arun Sharma , Suman Sharma doi: http://dx.doi.org/10.21511/tt.1(1).2017.03Incredible tangible and intangible heritage of India play a vital role towards the nation’s overall growth and development. Ancient literature posse’s sufficient references about the travelers, scholars and philosophers those preserved and portrayed the heritage for future generation which is apparently visible from various travelers’ diaries, traditions and exhibitions. Despite a difficulty in finding out the right sentiment for expressing the true meaning of heritage, the concept of heritage has been explored to its core for an acceptable definition in this research study. This study suggests that heritage can act as an important holistic development tool for the overall community development. The opinion of stakeholders was recorded with the help of a questionnaire administered on local community nearby places of historic significance. The study provides ample scope and opportunities towards heritage tourism development in India as per stakes of local community. According to Mahatma Gandhi “A nation’s culture resides in the hearts and in the soul of its people”. Therefore local community has been considered as the ultimate ambassador for heritage and cultural tourism in this research paper.
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Linking consumer characteristics to word-of-mouth-related behaviors and referral intentions in restaurants
Islam Salem , Mohamed Nabil , Hossam Shehata doi: http://dx.doi.org/10.21511/tt.1(1).2017.04This research aims at describing and validating differences in word-of-mouth-related (WOM) behaviors and referral intentions according to consumers’ characteristics; demographic (gender/age), socio-economic (education), and consumption patterns (frequency of outdoor dining/restaurant type preferences). Thus, restaurant operators can better target their opinion leaders, and maximize WOM marketing potential. 221 valid questionnaires were collected from restaurant customers, covering consumer characteristics and basic WOM-related behaviors. Results concerning basic WOM-related variables conformed logically to relevant previous studies. Females, teenagers and youth, and quick-service restaurant (QSR) diners were more WOM-dependent for their outdoor dining decisions. Meanwhile, males, matures and QSR customers have been more active referrers for unpleasant dining experiences. University students showed less response for WOM referrals concerning unpleasant experiences, while being the more active referrers for unpleasant meal and foodservice encounters. It was also noted that the less the frequency of outdoor dining, the more dependent are consumers on WOM referrals, and the more referring to unpleasant dining experiences. Most available WOM-related literature spots mainly on WOM-related issues, such as its popularity vs. other types of media, and referral intentions responding to pleasant or unpleasant dining experiences. Differently, the current study concludes by determining restaurants’ key opinion leaders; that is, most active WOM referrers and most WOM-sensitive segments, based on main consumer characteristics and behaviors. Thus, restaurant operators can better tailor and target their WOM-related marketing efforts.
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Issues and challenges in hospitality industry: a case of Uttarakhand (India)
Alok Kumar doi: http://dx.doi.org/10.21511/tt.1(1).2017.05Hotel industry is growing at a very fast pace in the recent years, especially in developing countries like India its growth is significant. Increase in the income of middle class Indian plays a significant role in this. Nowadays a lot of Indian families go for lunch, dinner and also for refreshments to the hotels and the most significant part is the increase in number of holiday’s package taken by the Indian families. This leads to the increase in number of hotels in India, but as the industry grows it also increases the number of problems for hotel industry. In this paper author tries to take a look on these problems and also suggest some points to overcome this problems. This paper takes a look on general problems of hotel industry in Uttarakhand (India). The place is among the top ten most preferred states by tourists in India but it is also the state which faces a lot of problems in hospitality industry, mostly because of its geography.
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Tourism destination competitiveness models
Mariya Stankova , Ivanka Vasenska doi: http://dx.doi.org/10.21511/tt.1(1).2017.06Nowadays tourism is one of the few branches which creates jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, providing variety of opportunities for over fifty kinds of specialists from different ages. In those frames, the aim of this paper is to unveil, analyze and evaluate the possibilities for enhancing its competitiveness at destination level trough a sustainable planning model. The object of study is the competitiveness of tourism destination Bulgaria according to The Travel & Tourism Competitiveness Index. We have combined the expert method and the method of observation, applicable for the analysis of competitiveness, as well as the adopted Index methodology. Moreover, together with its comprehension, the paper suggests a model for sustainable planning and development for the surveyed tourism destination.