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The impact of colonial legacy, cultural proximity, and host-country market size on outward foreign direct investment from the Arab Maghreb Union: A generalized method of moments analysis (2004–2022)

Mohammed Amine, Jalal Eddine Liassini, Aymane Chemmaa, Mohamed Flah, Mohammed Ibrahimi
Investment Management and Financial Innovations Volume 23 2026, Issue #2

Digital transformation as a moderator of green innovation and export performance: Evidence from Vietnamese exporting firms

Phan Thu Trang, Cuong Hung Nguyen, Vo Huu Khanh, Pham Thanh Tam, Pham Thi Oanh
Problems and Perspectives in Management Volume 24 2026, Issue #4

Hyper-personalization, artificial intelligence, and customer loyalty in Islamic banking: The mediating role of Minangkabau cultural congruence

Susriyanti, Fitri Yeni
Innovative Marketing Volume 22 2026, Issue #2

Blockchain affordances and trust pathways to purchase intention and loyalty in e-commerce: Evidence from Vietnam

Nguyen Duy Phuong
Innovative Marketing Volume 22 2026, Issue #2

Sustainability management for building Green Brand Equity in higher education: The mediating role of perceived authenticity

Johnatan Castro-Gómez, César Zapata-Molina, Camilo Giraldo-Giraldo, Natalia Marulanda-Grisales
Innovative Marketing Volume 22 2026, Issue #2

Integrating the Theory of Planned Behavior and social media marketing strategies: A study on green cosmetics consumption among young women

Bui Thi Hien, Nguyen Hong Phuc
Innovative Marketing Volume 22 2026, Issue #2

The role of brand hatred factors on consumer purchasing decision in the Ghanaian textile industry

Aloysius Sabog, Miloslava Chovancová
Innovative Marketing Volume 22 2026, Issue #2

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Hanadi A. Salhab, Huda Estaitia, Munif Zoubi
Innovative Marketing Volume 22 2026, Issue #2

Factors determining collaborative consumption intentions in accommodation services

Agnė Gadeikienė, Aukse Kanopiene, Martynas Gaidelis, Asta Svarcaite
Innovative Marketing Volume 22 2026, Issue #2
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