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How dynamic marketing and service innovation capabilities translate into hotel performance: The roles of service excellence and brand identity

Evo Sampetua Hariandja, Indra Santo
Innovative Marketing Volume 22 2026, Issue #2

A moderated mediation model of the relationship among digital marketing campaigns, brand recall, purchase intention, and purchase decision

Nguyen Thi Thanh Thuy, Nguyen Thi Thanh Van
Innovative Marketing Volume 22 2026, Issue #2

Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation

Kharabela Rout, Zakir Hossen Shaikh, Sushree Debashree Debasmita Sahoo, Priti Ranjan Sahoo, Kiran Cotha, Rashmi Ranjan Panigrahi
Innovative Marketing Volume 22 2026, Issue #2

From AI disclosure to purchase intention: The mediating role of trust and the moderating effect of collectivistic orientation in Vietnam

Huu Pho Nguyen, Phuong Uyen Le, Xuan Trang Le
Innovative Marketing Volume 22 2026, Issue #1

Optimizing digital menu experiences to foster restaurant loyalty: The moderating role of system satisfaction

Siti Hasnah Hassan, Low Eve Chee, Chen Peiwen
Innovative Marketing Volume 22 2026, Issue #1

Drivers of consumers’ trust and online purchase decisions: Evidence from Vietnam’s e-commerce market

Bui Van Vien, The Tuan Tran, Cuong Hung Nguyen, Nguyen Huy Hoang, Pham Quang Tin
Innovative Marketing Volume 22 2026, Issue #1

Understanding financial literacy in public higher education: Examining the role of attitudes, behaviors, and knowledge of students of a state university in the Philippines

Dalifer A. Gano
Investment Management and Financial Innovations Volume 23 2026, Issue #4

Quantifying insurance risks: Monte Carlo simulations and capital requirements

Michal Páleš, František Slaninka, Zuzana Krátka, Jitka Meluchová, Lenka Smažáková
Insurance Markets and Companies Volume 17 2026, Issue #1

Guarding against financial distress: The power of institutional ownership in Indonesia’s insurance firms

Hedwigis Esti Riwayati, Hikmah Abdul Rachman, Septo Pramesworo, Natali Yustisia
Insurance Markets and Companies Volume 17 2026, Issue #1
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