Articles tagged with: consumer behavior

Factors influencing Generation Y male students’ fashion leadership: A marketing case

Marko van Deventer, Tami Mangezi, Ayesha Bevan-Dye
Innovative Marketing Volume 18 2022, Issue #3

Brand-consumer relationship of female millennials toward K-beauty

Adma Sari, Sucherly, Meydia Нasan, Yevis Marty Oesman
Innovative Marketing Volume 18 2022, Issue #2

Impact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia

Adnane Derbani, Wiwiek Rabiatul Adawiyah, Siti Zulaikha Wulandari
Innovative Marketing Volume 18 2022, Issue #2

Competitiveness characteristics of agri-food products – what does the consumer choose? (Case of Georgia)

Nino Talikadze, Eter Kharaishvili
Innovative Marketing Volume 18 2022, Issue #1

Consumer experiences and values in Brazilian Northeast shopping centers

Maria Raquel Lucas, Simone Maia Pimenta Martins Ayres, Nuno Rebelo dos Santos, Andreia Dionísio
Innovative Marketing Volume 17 2021, Issue #3

Discovering the values of generation X and millennial consumers in Indonesia

Arief Helmi, Vita Sarasi, Umi Kaltum, Yogi Suherman
Innovative Marketing Volume 17 2021, Issue #2

The role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine

Ganna Lobachevska, Claus-Heinrich Daub
Innovative Marketing Volume 17 2021, Issue #1

The processing of advertising: does a consumer’s level of materialism make a difference?

Steven Lysonski, Srinivas Durvasula, Ruth Rayner
Innovative Marketing Volume 13 2017, Issue #1

Integrated marketing communications as a tool for building strong retail chain brand loyalty: case of Lithuania

Vilma Tamulienė, Aušra Rašimaitė, Živilė Tunčikienė
Innovative Marketing Volume 16 2020, Issue #4
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