Articles tagged with: consumer behavior

Effect of social media influencers on brand preferences through trust: Moderating role of emotional attachment

Khansa Zaman, Sajjad Nawaz Khan, Muhhamad Abbas, Amani AbdAlatti
Innovative Marketing Volume 20 2024, Issue #2

Determinants of impulse buying behavior: The mediating role of positive emotions of minimarket retail consumers in Indonesia

Nel Arianty, Dedek Kurniawan Gultom, Willy Yusnandar, Muhammad Arif
Innovative Marketing Volume 20 2024, Issue #1

Examining the adoption of Apple Pay among generation Z in Vietnam

Nguyen Minh Sang
Banks and Bank Systems Volume 19 2024, Issue #1

A dark side of retargeting? How advertisements that follow users affect post-purchase consumer behavior: Evidence from the tourism industry in Saudi Arabia

Haitham Alghanayem, Giuseppe Lamberti, Jordi López-Sintas
Innovative Marketing Volume 19 2023, Issue #4

South African Generation Y students’ behavioral intentions to use university websites

Marko van Deventer, Heleneze-Tianè Lues
Innovative Marketing Volume 19 2023, Issue #4

Online impulse buying on TikTok platform: Evidence from Indonesia

Nur Rizqi Febriandika, Alfinna Putri Utami, Afifah Nur Millatina
Innovative Marketing Volume 19 2023, Issue #3

Determinants of consumer purchasing behavior toward Korean cosmetic products: Evidence from Indonesia

Widayat Widayat, Noor Azis, Herlinda Maya Kumala Sari, Warsono Warsono, Ilyas Masudin
Innovative Marketing Volume 19 2023, Issue #2

Factors influencing brand love: A case study of Apple in Saudi Arabia

Fethi Klabi, Abdulrahim Meshari
Innovative Marketing Volume 19 2023, Issue #3

Personality and image as predictors of the intention to revisit and recommend tourist destinations

Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui
Innovative Marketing Volume 19 2023, Issue #1
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