Articles tagged with: consumer behavior

Influencer marketing’s impact on credibility and purchase intention: A study on University of Bisha students in Saudi Arabia

Mudathir Saad, Abdelrehim Awad, Adel Fathy Aziz, Talaat Rashad Shma
Innovative Marketing Volume 21 2025, Issue #1

A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran
Innovative Marketing Volume 20 2024, Issue #4

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

Determinants of consumers’ emotions and willingness to use artificial intelligence in Indonesia

Dwinita Laksmidewi, Efendi, Wong Chee Hoo
Innovative Marketing Volume 20 2024, Issue #4

Factors influencing consumers’ willingness to pay more for green convenience goods in Indonesia

Ida Farida Oesman, Diana Sari, Arief Helmi, Rita Komaladewi
Innovative Marketing Volume 20 2024, Issue #3

Impact of brand name and pricing on Kazakhstan Gen Z consumer behavior

Rajasekhara Mouly Potluri, Zhanaidar Zulpaidar, Sultanamir Kurmangazin
Innovative Marketing Volume 20 2024, Issue #3

Deciphering the temporal dynamics of consumer decisions: the interplay of cognitive load and response correctness

Vladimír Hojdik, Peter Štetka, Nora Grisáková, Daniela Rybárová
Innovative Marketing Volume 20 2024, Issue #3

Bank identification and perceived bank brand personality: A gender comparison

Marko van Deventer
Innovative Marketing Volume 20 2024, Issue #2

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

Anh Tuan Phan, Anh Van Nguyen, Nhan Van Ho, Giang Ha Hai
Innovative Marketing Volume 20 2024, Issue #2
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