Articles tagged with: consumer behavior

Factors determining collaborative consumption intentions in accommodation services

Agnė Gadeikienė, Aukse Kanopiene, Martynas Gaidelis, Asta Svarcaite
Innovative Marketing Volume 22 2026, Issue #2

UTAUT predictors of online life insurance purchase intention in China: Optimism as a moderator

Shaohua Ben
Insurance Markets and Companies Volume 17 2026, Issue #1

Consumer purchase behavior in livestreaming commerce: An investigation through the lens of the UTAUT2 model

Du Thi Chung
Innovative Marketing Volume 21 2025, Issue #4

Mapping research trends in online shopping behavior during the fourth industrial revolution: A bibliometric analysis

Hanh Vo Thi Xuan, Vo Minh Huan, Le Hoanh Su
Innovative Marketing Volume 21 2025, Issue #4

Understanding the psychological mechanisms and moderating effects of fear of mising out in Vietnamese shopping malls

Nguyen Duy Phuong, Bui Thanh Khoa
Innovative Marketing Volume 21 2025, Issue #4

Ethical consumerism and demographic differences in preferences for regional food brands

Jitka Vávrová, Vojtěch Beran
Innovative Marketing Volume 21 2025, Issue #4

Social media and consumer engagement: A bibliometric analysis and future research directions

Niramon Rawangngam, Pimlapas Pongsakornrungsilp, Chukiat Siriwong, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam, Vikas Kumar
Innovative Marketing Volume 21 2025, Issue #3

Predicting future brand value: The role of machine learning monitoring

Ahmad Al Adwan, Ghaiath Altrjman, Lu’ay Al-Mu’ani
Innovative Marketing Volume 21 2025, Issue #2

Consumer willingness to adopt digital coupons in post-demonetization and COVID-19 in India

C. Anirvinna, Deepak Jha, Rapaka David Goodwin, Deepak Pokhriyal
Innovative Marketing Volume 21 2025, Issue #1
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