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Articles tagged with: perceived value

How viewing experience drives moviegoers on over the top platform: Investigating the patronized intention

Christopher Nata, Ferdi Antonio, Monika Monika
Innovative Marketing Volume 18 2022, Issue #1

Engaging perceived value towards political marketing mix for head of region voting decision

Asep Ferry Bastian, Margono Setiawan, Armanu, Fatchur Rohman
Innovative Marketing Volume 15 2019, Issue #4

Assessing information systems success: a respecification of the DeLone and McLean model to integrating the perceived quality

Yanuar Nugroho, Ari Prasetyo
Problems and Perspectives in Management Volume 16 2018, Issue #1
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