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Issue #2
Issue #2
(Volume 11 2015)
OVERVIEW
KEYWORDS
Released
October 22, 2015
Articles
5
11 Authors
0 Tables
0 Figures
Articles
5
Service quality and customer satisfaction in banks during an economic recession and banking crisis period: the critical case of a Greek cooperative Bank
Andreas Kalpadakis , George S. Spais
Innovative Marketing
Volume 11, 2015 Issue #2 pp. 7-19
Views: 525
Downloads: 826
TO CITE
Hospital service-line positioning and brand image: influences on service quality, patient satisfaction, and desired performance
Lisa M. Sciulli , Tracey L. Missien
Innovative Marketing
Volume 11, 2015 Issue #2 pp. 20-29
Views: 629
Downloads: 603
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Gender and perceptual dimensions of TV-advertising
Lars Pynt Andersen , Jan Møller Jensen
Innovative Marketing
Volume 11, 2015 Issue #2 pp. 30-39
Views: 523
Downloads: 217
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Impact of unstandardized food serving size on consumer behavior
Fahri Karakaya , Sinan Saracli
Innovative Marketing
Volume 11, 2015 Issue #2 pp. 40-48
Views: 498
Downloads: 392
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Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
Mona H. T. Saleh , Ahmed Y. Ebeid , Talaat A. Abdelhameed
Innovative Marketing
Volume 11, 2015 Issue #2 pp. 49-55
Views: 577
Downloads: 687
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