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Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
Customers’ perception of Corporate Social Responsibility (CSR): its impact on word-of-mouth and retention
Published
October 22, 2015
Author(s)
Mona H. T. Saleh
,
Ahmed Y. Ebeid
,
Talaat A. Abdelhameed
Article Info
Volume 11 2015, Issue #2, pp. 49-55
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