Recent News and Releases

At the end of 2020, the National Agency for the Evaluation of Universities and Research Institutes (ANVUR) updated the list of Class A journals that meet the objectives of the National Scientific Qualification (ASN). The lists are created for areas (humanitarian and social) that are defined in Italy as “non bibliometrici”, namely, Architecture; Ancient, Philological and Literary and Historical and Artistic Sciences; Historical, Philosophical and Pedagogical Sciences; Legal Sciences; Economic and Statistical Sciences; and Political and Social Sciences.

In gratitude for our association during the past year, the team of LLC “CPC “Business Perspectives” extends the very best wishes for a wonderful holiday season.
May this season of joy open doors to new opportunities and pave new paths of success for you!
Looking forward to our further fruitful cooperation in the year ahead!
Hope this festive season will bring good luck and good health.
Merry Christmas and Happy New Year!

On May 21st, a meeting was held via a ZOOM conference. The following persons participated in the conference: V. Ye. Yermachenko, Professor, Vice-rector of KhNEU; I. V. Lytovchenko, Associate Professor, Head of the Research and Development Center; O. M. Kolodiziev, Professor, Editor-in-Chief (as representatives of a founder of the international journal Economics of Development); and Liudmyla Ostapenko, Business Perspectives’ CEO (as a representative of the journal’s publisher). The participants discussed the main goals and objectives of the journal, summed up the work with the journal, that is, what was implemented in the previous year, and determined an action plan for the journal’s publisher.

M. Ozgur Kayalica Professor, Department of Management Engineering, Faculty of Management, Istanbul Technical University, Turkey.

Short Letter from Istanbul

Welcoming millions with its population of over 15 million and its historical and touristic places, Istanbul is experiencing its quietest days by following the new decisions taken within the scope of preventing the new type of coronavirus (Covid-19) epidemic. The COVID-19 outbreak that has influenced the whole world has been our top priority in Turkey for weeks. Even though there are citizens who act unconsciously in this process, the general population shows the necessary care against the virus. The COVID-19 deeply affected our lives and everything began to take shape accordingly. At this point, our digitalized world has a great meaning. Our priority in COVID-19 days is to stay at home if possible. While many companies decided to work from home, millions of people faced life practices that they had not experienced before. However, we can say that we are in a very advantageous period when we look at the world that is digitalized to the virus. For example, if we were in 1990 and not in 2020, everything would have been much more difficult. Now we will look at the corona virus in terms of the digitalized world.

The journal “Innovative Marketing”, ISSN (print) 1814-2427, ISSN (online) 1816-6326, is set be a fully open-access one since August 20, 2019. We support the Open Access initiative and this is our principled stand on the publishing model. We believe that scientific articles should be freely accessible to readers. That is why, “Business Perspectives”, as the copyright owner of all subscription articles, has made all articles of the Journal publicly available since February 2012.
We are glad to announce that on May 3, 2020, the application of the “Innovative Marketing” journal was accepted by DOAJ and awarded with SEAL (Directory of Open Access Journals).

Luiz Moutinho, Professor, BA, MA, Ph.D., FCIM, Visiting Professor of Marketing, Suffolk Business School, University of Suffolk, England. Adjunct Professor of Marketing, Graduate School of Business, University of the South Pacific, Fiji. Visiting Professor of Marketing, Universidade Europeia and the Marketing School, Portugal.

Will coronavirus change society and the world?

SARS-CoV-2 belongs to the broad family of viruses known as coronaviruses. Covid-19 is the illness and medical condition that stems from the specific virus. Each SARS-CoV-2 virus is approximately 50–200 nanometres in diameter.
As information on the virus deluges traditional and social media, the WHO (World Health Organisation) warns that societies around the world are facing an “infodemic” – an “overabundance” of information that makes it difficult for people to identify truthful and trustworthy sources from false or misleading ones.