Tourism product consumers clustering for developing the tailored marketing mix

Marketing mix appeared to be one of the most influential approaches on the marketing plans in the organizations. The current study seeks to examine the influence of marketing mix (4Ps – promotion, price, place and product) on the efficiency of CRM (responsiveness, empathy, customer relations, assurance and reliability) within the organic products market in Jordan. The researcher employed the quantitative approach through distributing a questionnaire on total of 37 individuals who were involved in the marketing field of organic products. The results of the study indicated that marketing mix appeared to have an influence of the efficiency of CRM practices within the marketing of organic goods in Jordan. The most influential variable appeared to be the price, which is considered to be high for organic product in Jordan, and that is why customer tend to avoid such product. Following the price came the variable of product, which was important as customers tend to give much emphasis on the specifications of the product and the fact that it is healthy and organic tends to appeal them regardless of the price. The study recommended increasing the level of awareness regarding organic products marketing strategies among the marketing managers in Jordan.

Successful companies do not only pursue sale, but they are looking for satisfactions of customers and their loyalty. This study aims to rank effect of services marketing mix elements on the customers’ loyalty in the City Bank. Method of this research is survey and causal-comparative and domesticated questionnaire was used for gathering data which its validity was confirmed by experts and its reliability with Cronbach alpha 0.908. Statistical sample size was 384 loyal customers of City Bank in Tehran based on Cochrane formula and simple random sampling was used as sampling method. Findings showed that there is significant relationship in average level between physical factors and environmental factors including distribution of physical facilities and customer loyalty and the relationship between competence related factors including promotion of employees or customers’ loyalty is strongly significant. Besides, there is significant relationship between services related factors including product, price, operation management and quality of services or customers’ loyalty in moderate level. It is suggested that for attracting loyal customers, more attention should be paid to promotion which has very strong relationship with customers’ loyalty. It is suggested that City Bank increases the motivation of employers in providing careful and rapid services for improving productivity and services quality by suitable incentives.

Important scientific and practical task concerning identifying the trends of innovation development of the managerial information system of the enterprise is solved and presenting of new concept modernization of managerial information system of the enterprise is done. The development of the managerial information system of the enterprise is described by the influence of innovative changes on processes with managerial information. This is carried out in accordance with the conditions and factors of the enterprise development with the organization of parameters of influence and the development of necessary measures to avoid disintegration of information processing processes, thus increasing the efficiency of information to exercise a guiding influence on processes of management. The concept of achieving information equilibrium in the process of making managerial decisions is substantiated that characterizes a more qualitative level of information provision of decision-making. The methodical principles of organization of the informational basis for the formation of variants of managerial decisions are developed, the effectiveness of which is determined by qualitative and quantitative parameters of managerial information. Information provision of managing an enterprise is formed through the architecture, which includes processes and schemes of organization, structuring, formalization, maintenance and information movement in the managerial system and beyond.