Issue #2 (Volume 7 2011)
Articles
10
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Business development in the early stages of commercializing disruptive innovation: considering the implications of Moore's life cycle model and Christensen's model of disruptive innovation
Joseph Giglierano , Robert Vitale , J.J. McClatchy -
Sensorial brand strategies for value co-creation
Clarinda Rodrigues , Bertil Hultén , Carlos Brito -
Investigating the level of "opportunity to see": a case of advertisements on the roadside light emitting diode video screens
Bideri Ishuheri Nyamulinda , Etienne Musonera , Egide Karuranga -
Consumer attitudes towards brands in times of great price sensitivity. Four case studies
Josep-Francesc Valls , María José Andrade , Raquel Arribas
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Developing an assistive service offering for aging citizens
Antti Vanhala , Mika Immonen , Mikko Pynnönen -
Prague after 1989: planning and marketing the future
Theodore Metaxas -
Marketing strategy in connection with sport
Milos Kosik