Consumer attitudes towards brands in times of great price sensitivity. Four case studies

Published June 9, 2011
Author(s)
Josep-Francesc Valls , María José Andrade , Raquel Arribas
Article Info
Volume 7 2011, Issue #2
TO CITE

530 Views
432 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept