Issue #3 (Volume 7 2011)
Articles
10
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The effect of variety offering on demand and supermarket competition: yogurt in the Houston metropolitan area
Madiha Zaffou , Benaissa Chidmi -
An empirical study on face need effects on advertising of luxury
Zhuomin Shi , Linlin Wen , Zhihua Huang , Jinfeng Ye -
Electronic intermediaries: research and practice of electronic intermediaries in export marketing
Hyuksoo Cho , Patriya Tansuhaj
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Social marketing: lessons for managing social media initiatives
Patrick Bateman , Bruce D. Keillor , Jacqueline C. Pike , Brian S. Butler -
Consumer behavior and brand preferences in organic grocery products. Store brands vs manufacturer brands
Miguel Llorens , María Puelles , Roberto Manzano