Issue #4 (Volume 3 2007)
Articles
11
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Adaptation Vs. Standardisation in International Marketing - The Country-of-Origin Effect
Demetris Vrontis , Alkis Thrassou -
Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective
Kenneth C. Gehrt , Mahesh Rajan , Matthew O'Brien , Tomoaki Sakano , Naoto Onzo
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Customer's Perception on Usage of Internet Banking
Rajesh Kumar Srivastava -
The Effect of Marketing Mix on Positive Word of Mouth Communication: Evidence from Accounting Offices in Turkey
Ekrem Cengiz , Hilmi Erdoğan Yayla -
Understanding Voters' Decisions: A Theory of Planned Behaviour Approach
Torben Hansen , Jan Møller Jensen -
Mapping Strategic Thought and Action in Developing Disruptive Software Technology: Advanced Case Study Research on How the Firm Crafts Shared Vision
Hugh M. Pattinson , Arch G. Woodside