Issue #3 (Volume 3 2007)
Articles
9
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Dimensions in Consumer Evaluation of Corporate Brands and the Role of Emotional Response Strength (NERS)
Flemming Hansen , Lars Bech Christensen -
Integrating Expert Customers in New Product Development in Industrial Business - Virtual Routes to Success
Andrea Hemetsberger , Georg Godula -
Psychoanalysis of Ethnic Consumers and Similarities of Consumption
Jonathan U. Elimimian -
Measuring the Effectiveness of Marketing Communications With Index 3K
Denis Zenkin , Alexey Dolya -
A Multi-Dimensional Approach to Analyzing the Effect of Self Congruity on Shopper's Retail Store Behavior
Hafedh Ibrahim , Faouzi Najjar
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Global Cases of Effective Sports Sponsorship: An Exploration of a New Communications Model
Arne Barez , Michael T. Manion , Kristi L. Schoepfer , Joseph Cherian