Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands

  • Published January 24, 2008
  • Author(s)
    Anurag Dugar
  • Article Info
    Volume 3 2007, Issue #4
  • TO CITE
  • 493 Views
  • 1147 Downloads
  • References
    0
  • Tables
    0
  • Figures
    0
Download Preview
Close
Innovative Marketing
Innovative Marketing