Enhancing the perception of a student-friendly institution through the green environment: Insights from a Hungarian university
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DOIhttp://dx.doi.org/10.21511/kpm.08(2).2024.06
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Article InfoVolume 8 2024, Issue #2, pp. 65-75
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This paper explores the concept of place attachment, encompassing its meaning and representation among university students. It provides a comprehensive picture of place identity and place attachment among university students. The planned approach was to conduct a survey among students to examine their attachment to place from a green perspective. A questionnaire was used, and the data were analyzed using SPSS version 28 and Smart PLS 4. This paper summarizes the results of a survey of 245 students studying at the Budapest University of Economics and Business in 2022/23. The students were graduates in International Studies and Commerce-Marketing. The setting of the study was the university environment because it is an institution of higher education, a bastion of knowledge transfer, and the issue of attachment is very important in the relationship between educational institutions and students. The results confirmed that students perceived green energy (β: 0.283, t: 4.637 p: 0.000) and green solutions (β: 0.430, t: 9.155 p: 0.000) as having a significant effect on whether or not they perceived the institution as student-friendly. It is no coincidence, therefore, that students are satisfied with the green environment of the university (74%). They believe that the university has an adequate amount of green space (68%). However, the current situation could be improved, with a large proportion of students missing the widespread use of green (79%) and renewable energy (70%) in the institution.
- Keywords
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JEL Classification (Paper profile tab)I21, I23, I25
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References28
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Tables10
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Figures1
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- Figure 1. Model with SMART PLS4
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- Table 1. Groups of questions in the questionnaire
- Table 2. Specification of the sample (N, %)
- Table 3. Constructs and items (M, SD)
- Table 4. Standardized factor weights, VIF, validity and reliability results
- Table 5. Fornell Larcker criterion
- Table 6. HTMT ratio
- Table 7. Cross loading
- Table 8. Direct connections
- Table 9. Indirect connections
- Table 10. Hypothesis-thesis table
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