Beyond adoption: Personal values and sociodemographic profiles associated with committed participation intention in collaborative consumption in Peru
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Author(s)Carlos Guerrero MedinaLink to ORCID Index: https://orcid.org/0000-0001-8646-7127
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Jessica Alzamora RuizLink to ORCID Index: https://orcid.org/0000-0001-6889-6454
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Jaime Serida NishimuraLink to ORCID Index: https://orcid.org/0000-0002-1334-7770
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DOIhttp://dx.doi.org/10.21511/im.22(4).2026.02
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Article InfoVolume 22 2026, Issue #4, pp. 14–34
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Creative Commons Attribution 4.0 International License
Type of the article: Research Article
Abstract
Collaborative consumption (CC) has become an important alternative to ownership-based consumption models, particularly in emerging economies where digital platforms may expand access to goods and services. Although prior research has examined initial adoption, less is known about factors associated with users’ intention to remain engaged beyond first use. This study analyzes committed participation intention in CC among urban adult consumers in Peru. In line with the empirical design, committed participation intention is operationalized through two indicators, intention to continue participating and intention to recommend CC initiatives. Data were collected in 2019, during an early consolidation stage of CC in Peru, through a face-to-face structured survey of 2,050 adults aged 18 to 64 residing in 28 cities across the country’s five macro-regions. Two-stage cluster analysis first identified three committed participation intention segments, high, moderate, and low. Bivariate analyses were then used to profile these segments, while multinomial logistic regression was estimated as the main multivariate analysis to examine the associations between personal values, sociodemographic characteristics, and segment membership. The findings show that membership in higher committed participation intention segments was mainly associated with greater relative Openness to change over Conservation. The Self-transcendence–Self-enhancement value dimension showed a more complex and less consistent pattern. Among sociodemographic characteristics, generation and educational level remained relevant in the multivariate model, whereas other variables showed mainly bivariate or non-robust associations. The study contributes to CC literature by distinguishing committed participation intention from initial adoption and providing empirical evidence from Peru as a Latin American emerging economy.
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JEL Classification (Paper profile tab)M31, D12, D91
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References64
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Tables9
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Figures0
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- Table 1. Sociodemographic characteristics of the sample
- Table 2. Mean differences in committed participation intention indicators across consumer segments
- Table 3. Bivariate mean differences in higher-order personal values across committed participation intention segments
- Table 4. Bivariate Chi-square tests of association between sociodemographic variables and committed participation intention segments
- Table 5. Pairwise comparisons of sociodemographic proportions across committed participation intention segments
- Table 6. Model fit for the multinomial logistic regression
- Table 7. Omnibus likelihood-ratio tests for predictors of committed participation intention segment membership
- Table 8. Summary of hypotheses assessment
- Table A1. Questionnaire items, operationalization, response formats, and measurement sources
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The role of filial piety in career interest alignment, identity alignment, and affective commitment: Evidence from Indonesia
Sakti Hendra Pramudya 
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Jhanghiz Syahrivar ,
Chairy Chairy
doi: http://dx.doi.org/10.21511/ppm.20(1).2022.35
Problems and Perspectives in Management Volume 20, 2022 Issue #1 pp. 432-444 Views: 4055 Downloads: 886 TO CITE АНОТАЦІЯIn Indonesia, where most business organizations are family-owned, culture influences family employees’ behavior. Filial piety, or honoring the seniors, is considered a significant cultural value that motivates the family employees to be committed to the business. This study aims to test the effect of filial piety on identity alignment, career interest alignment, and affective commitment. Quantitative analysis is conducted to test the hypotheses of this study using purposive sampling based on questionnaire survey responses from 270 junior family business employees. The study employs Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis with the SmartPLS software to test the hypotheses. The test result shows that: 1) filial piety has a positive effect on identity alignment and career interest alignment, 2) identity alignment has a positive effect on affective commitment, and 3) career interest alignment has a positive effect on affective commitment. The study illustrates how filial piety affects junior family employee behavior, an issue that has not been addressed before in Asian family business studies.
Acknowledgment
The publication of this study is supported by Indonesia International Institute for Life Sciences (i3L) LPPM fund. -
Impact of transformational leadership on employees’ affective commitment and intention to support change: Mediation role of innovative behavior
Khadija Aya Hamza ,
Ayman Alshaabani ,
Ildiko Rudnak
doi: http://dx.doi.org/10.21511/ppm.22(2).2024.25
Problems and Perspectives in Management Volume 22, 2024 Issue #2 pp. 325-338 Views: 3791 Downloads: 1082 TO CITE АНОТАЦІЯGiven the dynamic business world and influential trends shaping how companies function, resulting in resistance, anxiety, and confusion, thereby affecting employees’ performance and well-being, it is crucial to adopt an effective leadership approach. This study aims to explore how transformational leadership impacts employees’ affective commitment and their intentions to support change, considering the role that innovative behavior can play in this relationship. A quantitative approach was used based on an online survey of 401 employees working in marketing consulting, business consulting, transportation, and IT service companies in Hungary. These employees had to go through different organizational changes, such as transformation in structure and emergence of new technology innovation. The hypotheses were tested using structural equation modeling.
The study unveiled that transformational leadership significantly and positively impacts employees’ affective commitment toward organizational change but does not have any significant relationship with their intention to support it. However, overall, transformational leadership is a catalyst for employees’ responses to change situations. In addition, the intermediary role of employees’ innovative behavior in the association between transformational leadership and employees’ responses to change was confirmed as transformational leadership positively affects employees’ innovative behavior, affective commitment, and intentions to support change. With innovative behavior, the significant positive relationship between leadership and employees’ reactions to change remained effective. Transformational leadership and active team member engagement in innovation can facilitate the acceptance of change initiatives, alleviate business complexity, and foster collective efforts for individual and organizational success. -
Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector
Socrates Deza-De-Souza-Ferreyra ,
Maria Jeanett Ramos-Cavero ,
Franklin Cordova-Buiza
doi: http://dx.doi.org/10.21511/im.21(1).2025.10
Innovative Marketing Volume 21, 2025 Issue #1 pp. 119-128 Views: 3368 Downloads: 1525 TO CITE АНОТАЦІЯThis study examined the relationship between organic positioning strategies and the behavior of digital consumers in real estate companies in Peru, a topic of growing importance given the expanding role of digital marketing in the real estate sector. The primary objective was to determine the effectiveness of SEO strategies in influencing consumer behavior. A quantitative methodology was adopted, employing a non-experimental, cross-sectional, and correlational design. 100 real estate SEO experts in Peru, who were recruited from LinkedIn, were surveyed. Data were collected through surveys, and the analysis was conducted using the SPSS statistical software. The findings revealed that brand awareness, keyword analysis, and marketing strategy are pivotal components in the development of successful SEO approaches. Simultaneously, factors such as brand awareness, marketing performance, and brand interaction emerged as critical influencers of digital consumer behavior. The statistical analysis yielded a Pearson correlation coefficient of 0.707, indicating a strong positive relationship between organic positioning strategies and digital consumer behavior. These results underscore the practical value of implementing effective SEO strategies in enhancing consumer engagement and behavior in the digital space. In conclusion, the study demonstrates that well-executed organic positioning strategies can significantly improve digital consumer behavior, offering valuable insights for real estate companies seeking to optimize their digital marketing efforts. This highlights the importance of incorporating targeted SEO techniques to strengthen brand presence and drive consumer engagement in an increasingly competitive market.
