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An innovative bargaining solution analysis for vertical cooperative promotion management decisions

George S. Spais, Leonidas A. Papakonstantinidis, Stavros L. Papakonstantinidis
Innovative Marketing Volume 5 2009, Issue #3

An economic and environmental measurement model on the Greek passenger vehicle market

Kontsas Stamatis, Mantzaris Ioannis, Zissopoulos Dimitrios
Innovative Marketing Volume 5 2009, Issue #2

The impact of EU accession on Hungarian SME's

Charles S. Mayer
Innovative Marketing Volume 5 2009, Issue #2

The emergence of experience stores

Peter Jones, Daphne Comfort, David Hillier
Innovative Marketing Volume 5 2009, Issue #2

The impact of LPG on life insurance corporation of India (LIC)

R. Rajendran, B. Natarajan
Innovative Marketing Volume 5 2009, Issue #2

Understanding consumption. Marketing voice at the age of innovation

Guillermo Bilancio
Innovative Marketing Volume 5 2009, Issue #2

Is reference price a fair price or an expected price?

K.N. Rajendran
Innovative Marketing Volume 5 2009, Issue #2

A study of the factors influencing FDI for small and medium enterprises in Macedonia

Ed Langlois, Ann Langlois
Innovative Marketing Volume 5 2009, Issue #2

Hypercompetition, customer-value competition, and the new role of market research

Kurt Matzler, Franz Bailom
Innovative Marketing Volume 5 2009, Issue #2
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