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"Echo Generation": switching costs and the relational approach in the banking industry

Raoul Graf, Fabien Durif, Mario Belzile
Innovative Marketing Volume 4 2008, Issue #1

Analysis of gaps in telecommunication services - a study with respect to service gaps in fixed-line segment

Shanthi Venkatesh
Innovative Marketing Volume 4 2008, Issue #1

Marketing to aging population: are values held by senior American consumers similar to Turkish consumers?

Ayse Sahin
Innovative Marketing Volume 4 2008, Issue #1

Measuring sport sponsorship effectiveness: links to existing behavior

Ron Garland, Jan Charbonneau, Terry Macpherson
Innovative Marketing Volume 4 2008, Issue #1

A utility-based dynamic model used to predict abnormalities in diffusion over time

Gila Fruchter, Yair Orbach
Innovative Marketing Volume 4 2008, Issue #1

Strategic model for predicting customer's intention to purchase apparel online

D. Malmarugan
Innovative Marketing Volume 4 2008, Issue #1

Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology

Antonio Lorenzon, Luciano Pilotti
Innovative Marketing Volume 4 2008, Issue #1

Innovative sales promotion techniques among Hong Kong advertisers - a content analysis

Kim-Shyan Fam, Lin Yang, Geoffrey Tanakinjal
Innovative Marketing Volume 4 2008, Issue #1

Strategies for the marketing of international tourism in the region of Latin America and Caribbean (LAC)

Philemon Oyewole
Innovative Marketing Volume 5 2009, Issue #4
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