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Ethics as an innovative approach to better internal marketing

Devanathan Malmarugan
Innovative Marketing Volume 4 2008, Issue #2

Factors affecting the success of store brands in Turkish retailing market

Tulin Ural
Innovative Marketing Volume 4 2008, Issue #2

Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative products

Gregor Gimmy, Mònica Casabayó
Innovative Marketing Volume 4 2008, Issue #2

Creating a geographically linked collective brand for high-quality beef: A case study

Bruce A. Babcock, Dermot J. Hayes, John D. Lawrence, Roxanne L. Clemens
Innovative Marketing Volume 4 2008, Issue #2

Towards a business model for commercializing innovative new technology

David Corkindale
Innovative Marketing Volume 4 2008, Issue #2

Innovation and relationships in industrial districts: the case of Turkey

Özlem Özkanli, Erkan Erdil, Erdal Akdeve
Innovative Marketing Volume 4 2008, Issue #1

Gender differences in determinants of entrepreneurial intentions in a rural setting

Helen Pushkarskaya
Innovative Marketing Volume 4 2008, Issue #1

Consumers' purchasing behavior towards green products in New Zealand

Christopher Gan, Han Yen Wee, Luzie Ozanne, Tzu-Hui Kao
Innovative Marketing Volume 4 2008, Issue #1

Free trade zones and employment in a structuralist macro model

Tamal Datta Chaudhuri, Smita Nath
Innovative Marketing Volume 4 2008, Issue #1
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