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An exploratory study on brand connotations by Indian youth

Arpita Khare, Sapna Rakesh, M.K. Dash
Innovative Marketing Volume 5 2009, Issue #3

How do interfirm networks influence the emergence of Russian clusters?

Bella Butler
Innovative Marketing Volume 5 2009, Issue #3

Experiential positioning: strategic differentiation of customer-brand relationships

Dan Padgett, Michael S. Mulvey
Innovative Marketing Volume 5 2009, Issue #3

The membership fee increases over time with the network size

Gila E. Fruchter
Innovative Marketing Volume 5 2009, Issue #3

The “5th p” in marketing: corporate political activity and firm performance (an exploratory study of U.S. firms in the global marketplace)

Bruce D. Keillor, William Hauser, Courtney K. Dannemiller
Innovative Marketing Volume 5 2009, Issue #3

An empirical study on international human organ trafficking: effects of globalization

Hyuksoo Cho, Man Zhang, Patriya Tansuhaj
Innovative Marketing Volume 5 2009, Issue #3

Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction

Wafa M’Sallem, Nabil Mzoughi, Olfa Bouhlel
Innovative Marketing Volume 5 2009, Issue #3

Global shifts in marketing strategy: new research agenda

Rajagopal
Innovative Marketing Volume 5 2009, Issue #3

An empirical study of behavioral intentions in the Taiwan hotel industry

Michael D. Clemes, Jonathan Hung-Che Wu, Bai-Ding Hu, Christopher Gan
Innovative Marketing Volume 5 2009, Issue #3
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