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Satisfaction factors with the use of self-employed people in highway transportation

Sidnei Franco, Peter Wanke, Maria Fernanda Hijjar
Innovative Marketing Volume 4 2008, Issue #3

Services managers' awareness of crisis management: attitudes and preparation

Constantinos-Vasilios Priporas, Ioannis Poimenidis
Innovative Marketing Volume 4 2008, Issue #3

The impact of sales management practices on job satisfaction of salespeople

Tulin Ural
Innovative Marketing Volume 4 2008, Issue #3

Sustainable business as marketing strategy

Carl Obermiller, Chauncey Burke, April Atwood
Innovative Marketing Volume 4 2008, Issue #3

Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study

John Mylonakis
Innovative Marketing Volume 4 2008, Issue #3

Who pays more in the international market? An examination of terms of trade and tariffs of the countries of Africa

Philemon Oyewole, Ephraim Okoro
Innovative Marketing Volume 4 2008, Issue #3

How experiential marketing can be used to build brands - a case study of two specialty stores

Rajesh Kumar Srivastava
Innovative Marketing Volume 4 2008, Issue #2

Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel

Fabien Durif, Raoul Graf, Audrey Hamel, Antoine Labbe, Anne-Marie Nadeau
Innovative Marketing Volume 4 2008, Issue #2

An empirical analysis of customer satisfaction in international air travel

Michael D. Clemes, Christopher Gan, Tzu-Hui Kao, Michelle Choong
Innovative Marketing Volume 4 2008, Issue #2
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