Articles tagged with: social media

Enhancing the public value of mobile fintech services through cybersecurity awareness antecedents: A novel framework in Jordan

Hasan Alhanatleh, Amineh Khaddam, Farah Abudabaseh, Mahmoud Alghizzawi, Amro Alzghoul
Investment Management and Financial Innovations Volume 21 2024, Issue #1

Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #1

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing Volume 19 2023, Issue #4

The role of social media marketing (SMM) in building frozen food brand loyalty

Yokie Radnan Kristiyono, Hendrawan Supratikno, Evo Sampetua Hariandja
Innovative Marketing Volume 19 2023, Issue #4

Understanding Thailand’s tourism industry from the perspective of tweets: A qualitative content analysis using NVivo 12.0

Haiying Fu, Meizhi Ma, Xiaoe Zhu
Problems and Perspectives in Management Volume 21 2023, Issue #4

Examining the influence of social media marketing on purchase intention: The mediating role of brand image

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 19 2023, Issue #4

The influence of celebrities on the conspicuous consumption of Saudi youth

Ghada A. R. Al-Turif, Hessa A. R. Al-Sanad
Innovative Marketing Volume 19 2023, Issue #3

Factors affecting tour operator effectiveness in South Thailand

Nutsana Na Phayap, Wiwat Jankingthong, Siriluck Thongpoon, Chutima Wangbenmad
Innovative Marketing Volume 19 2023, Issue #2

Consumer sentiment toward international activist advertising

Christos Livas, Faidon Theofanidis, Nansy Karali
Innovative Marketing Volume 19 2023, Issue #2
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