Articles tagged with: social media

Factors affecting bridge employment behavior: Surveying Chinese older adults as anchors in social media

Lingzhi Liu, Jirawan Deeprasert, Songyu Jiang
Problems and Perspectives in Management Volume 22 2024, Issue #4

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector

Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza
Innovative Marketing Volume 21 2025, Issue #1

Investment behavior in the Egyptian stock market: The impact of social media on investor decision-making

Abdelrehim Awad, Adel Fathy Aziz, Talaat Rashad Shma
Investment Management and Financial Innovations Volume 22 2025, Issue #1

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising

Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji G. Bamidele, Nwankwere Idowu
Innovative Marketing Volume 20 2024, Issue #3

Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry

Boris John Vasquez-Reyes, Franklin Cordova-Buiza
Innovative Marketing Volume 20 2024, Issue #3

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

Jimin Hu, Shafie Sidek, Azmawani Abd Rahman, Raja Nerina Raja Yusof
Innovative Marketing Volume 20 2024, Issue #2

Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement

Navrang Rathi, Pooja Jain
Innovative Marketing Volume 20 2024, Issue #1

Influence of social media on organizational communication and organizational culture at the South African Social Security Agency in South Africa

Sabo Dlelengana, Rufus Adebayo, Tatenda Chikukwa
Problems and Perspectives in Management Volume 22 2024, Issue #2
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