Articles tagged with: social media

Street food in digital era: Exploring the impact of social media reviews on consumer attitude and street food consumption intention

S.M. Shariful Haque, Md. Hasibur Rahman, Md. Chhali Uddin, S.M. Monirul Islam
Innovative Marketing Volume 22 2026, Issue #2

Integrating the Theory of Planned Behavior and social media marketing strategies: A study on green cosmetics consumption among young women

Bui Thi Hien, Nguyen Hong Phuc
Innovative Marketing Volume 22 2026, Issue #2

Use of social media marketing by women entrepreneurs and its effect on business growth and success

Sonia Laskar, Habibur Rahman Laskar, Md. Nazrul Islam Barbhuyan
Innovative Marketing Volume 22 2026, Issue #1

The impact of social media advertising features on consumer purchase intentions: Evidence from Georgian consumers using Temu

Hajar Moayery Fard, Mohammed Umair Kashmiri, Ekaterine Jikidze
Innovative Marketing Volume 21 2025, Issue #4

Meta-analysis of publications on the impact of digital marketing strategies on small and medium enterprise performance

Kosovare Ukshini, Roberta Bajrami, Arta Hoti Arifaj
Innovative Marketing Volume 21 2025, Issue #4

The university-generated social media content and students’ eWOM behavior: the mediating role of student-university identification

Wilmark Ramos
Innovative Marketing Volume 21 2025, Issue #3

Mitigating corruption in humanitarian logistics: The moderating role of social media in Pakistan’s disaster relief operations

Tahir Iqbal, Shabir Ahmad
Problems and Perspectives in Management Volume 23 2025, Issue #3

Social media and consumer engagement: A bibliometric analysis and future research directions

Niramon Rawangngam, Pimlapas Pongsakornrungsilp, Chukiat Siriwong, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam, Vikas Kumar
Innovative Marketing Volume 21 2025, Issue #3

How to create patients revisit intention? A study on private hospitals in Indonesia

Tantri Yanuar Rahmat Syah, Edi Suyitno
Innovative Marketing Volume 21 2025, Issue #1
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