Articles tagged with: purchase intention

Do trust and corporate social responsibility activities affect purchase intentions? An examination using structural equation modeling

Imran Ali, Mohammad Naushad, Sulphey M. M.
Innovative Marketing Volume 16 2020, Issue #4

Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study

Martin Mudrik, Martin Rigelsky, Beata Gavurova, Radovan Bačik, Richard Fedorko
Innovative Marketing Volume 16 2020, Issue #3

Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

Mohammad Osman Gani, Muhammad Intisar Alam, Mostaquim-Al-Islam, Shahin Ahmed Chowdhury, Mohammad Omar Faruq
Innovative Marketing Volume 15 2019, Issue #4

Green product buying intentions among young consumers: extending the application of theory of planned behavior

Andhy Setyawan, Noermijati Noermijati, Sunaryo Sunaryo, Siti Aisjah
Problems and Perspectives in Management Volume 16 2018, Issue #2
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