Articles tagged with: purchase intention

Intention of Bangladeshi young girls toward green consumption: A study on private university students

Md. Shariful Haque, Abdullah Mohammad Ahshanul Mamun, A.M. Shahabuddin, Farzana Rahman, Samihah Binte Sharif
Innovative Marketing Volume 20 2024, Issue #1

Social norms moderating the attitude-intention relationship in adopting sustainable products

Aastha Anand, Meghna Sharma
Innovative Marketing Volume 19 2023, Issue #4

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing Volume 19 2023, Issue #4

Short video marketing factors influencing the purchase intention of Generation Z in Vietnam

Thi Thuy An Ngo, Phu Quach, Thanh Vinh Nguyen, Anh Duy Nguyen, Thi Minh Nguyet Nguyen
Innovative Marketing Volume 19 2023, Issue #3

Examining the influence of social media marketing on purchase intention: The mediating role of brand image

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 19 2023, Issue #4

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

K. M. Anwarul Islam, Serajul Islam, Sami Al-Kharusi, Abul Bashar Bhuiyan, Md. Shariful Haque
Innovative Marketing Volume 19 2023, Issue #3

Determinants of consumer purchasing behavior toward Korean cosmetic products: Evidence from Indonesia

Widayat Widayat, Noor Azis, Herlinda Maya Kumala Sari, Warsono Warsono, Ilyas Masudin
Innovative Marketing Volume 19 2023, Issue #2

Effect of CSR activities on customers’ purchase intention: The mediating role of trust

Imran Ali, Mohammad Naushad, Hadeel Jaafar Alasmri
Innovative Marketing Volume 19 2023, Issue #2

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Innovative Marketing Volume 18 2022, Issue #4
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